Amazon is one of the top marketplaces for online shopping. One of the reasons for its popularity is that the site is now one of the primary references points for when people are looking to buy something.
In the past, people used search engines more frequently for product information. Now, more than 50 percent of people will head straight to Amazon. That’s why Amazon product ranking services are becoming more popular than ever.
What will help your product get ranked quickly? Keep reading and you’ll find four Amazon SEO tips for successfully boosting your product’s rank quickly, without or without using an Amazon product ranking service.
1. Use Long-Tail Keywords in Your Product Title
Most people use Amazon in a similar way to how they use a search engine. It doesn’t matter if they already know the product they’re looking for; most of them won’t bother to go through the sections and categories to find it. They’ll use a search query instead.
Therefore, optimizing your product titles is vital. Using the correct combination of keywords can help improve the chance of your product page being discovered because it’s more relevant to the customer’s search query. It also increases the chances of a customer clicking on your listing, because your product will stand out in the search results.
2. Use Optimized and Attractive Details for Your Product
It’s important that your product page is optimized for the shopper first and for Amazon’s search algorithm second. This means that when you’re describing your product details, you should make sure you’re writing enough about it so you address any questions or concerns the customer might have.
Keep in mind that people don’t care about the product your selling. They’re just concerned with their reason for the purchase. So, make sure your content will inform and educate them, as well as explain the benefits your product provides.
3. Keep Your Content Unique
Whether you’re using an Amazon product ranking service or doing the work yourself, every product you sell needs to have a unique description. Avoid using the default manufacturer’s description. It’s likely to cause some problems. One issue is that other vendors are probably using the same description, which means you’ll have a duplicate content problem. Also, the description is not optimized for whatever search query your target customer is using. It usually will only list the most basic features and specs and leave out the value your product provides.
Expand on your product’s features and highlight the benefits that are most relevant to the consumer. It’s vital that you understand why they need or desire this product, so you can write a detailed product page. Educating people can help you get more conversions.
4. Address All Questions and Concerns
Your Amazon product page should be optimized enough that it provides all the answers that your potential customers might have. This will keep them on your page rather than going elsewhere to find the information they’re seeking. This, too, can help you get more conversions.
However, as your product becomes more visible because of your SEO, people may have additional questions that you didn’t cover in your original posting. Fortunately, Amazon has a Q&A section on listings, so the consumers can reach out to you. Make sure you’re providing them with valuable and accurate answers.
There are other ways you can get your product ranking quickly with Amazon, such as optimizing your listing images, getting reviews from customers, and testing your product listings. Amazon product ranking services can help with this, or you can handle the process yourself. Either way, you’re well on your way to improving your product’s ranking.