Blogs are one of the most powerful tools to boost your search engine optimization (SEO) campaigns. This is why many businesses are putting their time and resources into constantly posting new content on their websites. Blog posts are made to be informative for the readers of your website, which are hopefully your target audience. Blogs also allow you to market the products or services of your brand to your customers, as well as improve your online presence. For these reasons, blogs are now being utilized by countless businesses to enhance the effectiveness of their SEO. Here are a few other benefits of blogs for SEO that you should know about:
1. Specific Search Phrases
By including your product and service information in your blog posts, you are able to deep link the anchor text to product information pages or other relevant pages. These internal links are your key to achieving higher rankings on long tail keywords.
2. Specific Topics
Similarly, your blog is a perfect channel for long tail rankings and long tail search terms. As your content is being categorized into specific themes, search engines are able to understand your topic. This will, in turn, help with your ranking for that specific topic.
3. Simple URL
These blogs usually have a simple URL structure, which means that they help the search engine spiders to find your pages very easily. Plus, if the quality of your content is good enough, you will have better chances of improving your search engine rankings.
4. Social Media Opportunities
If your content contains information that is useful to people who are active on social media, your posts may be shared on platforms such as Facebook or Twitter. You will gain new customers in the process, and your customer base will expand.
5. Referenced In Comments
With the use of trackbacks, you will be notified when other sites have referenced your site in their posts. Comments posted by readers are very useful in this case as they can recommend your site on other sites, thus improving your website’s visibility.
6. Increase Traffic Through RSS
Blog posts also help increase web traffic through RSS and links, which also boosts link popularity. So when your content is referred by other sites, the embedded links will send traffic to your website.
7. Easily Linked
One of the best things about blogs is that they get linked with each other very easily. Also, if your posts include a combination of text, audio, and video, you are likely to draw in more incoming links. Along the same line, there are a number of tools, such as plug-ins and add-ons, that you can use to make it easier for readers to share your content to other sites. As a result, you will gain more traffic to your website.
From all these advantages of blogs for SEO, they are now recognized as an excellent tool to improve your online presence. They can be a great way to optimize your website for better rankings and increased web traffic. That is, of course, if you have the right kind of content and know how to work it to your advantage.
Clayton Johnson specializes in local SEO services for Small Businesses & Enterprises, get in touch today to see how we can help.