Our Company

Culture, Team and Lifetime Friendships

At its core, The Guerrilla is an SEO and digital marketing agency. We chose the term “Guerrilla” because we help our customers promote their products or services by using our high energy communication skills and personable memorable writing and techniques.

Relationship Focused – Guaranteed Results

When we started The Guerrilla Agency, we noticed that there were dozens of marketing agencies that weren’t producing the results that their clients wanted. On top of that, most marketing agencies don’t operate on our two core principles – communication & trust. At The Guerrilla Agency, you can have our word that we’ll go out of our way to ensure that our communication is on point and all expectations are met and exceeded upon.




AJ Silber

Lead Visionary / Business Development

AJ had the entrepreneur gene long before it became a trend. After getting his degree in entrepreneurial studies at the University of St. Thomas. He started his own agency, The Launch. This was the seed that eventually sprouted into The Guerrilla Agency. There’s nothing AJ loves more than creating results for a client, as he sees his own entrepreneurial spirit in our clients, and strives to make his success theirs as well.

Clayton Johnson

Marketing Director / Managing Partner

Clayton Johnson, our managing partner, has been entrenched in the SEO world for over a decade. His unique perspective on the dynamic world of search comes from his veteran status as he has seen almost every algorithm change imaginable. He has been able to create actionable and successful solutions for each and every single client, gearing him up for changes yet to come.


Kirk Mccamish

Project Manager / Video Production Specialist

Our project manager, Kirk, got his start in mastering efficiencies by producing and directing a wide variety of commercials, corporate videos, and broadcast television. Over the years he worked his way up to Director of Media Productions for the 5th largest mortgage company in the country. After six years in Philly, he decided it was time to move back home to the land of lakes and became a part of something special here at The Guerrilla Agency.

Sam Calcagno

Creative Director

As our creative director, Sam brings conception to reality with your preferences at the forefront of his process. His extensive writing career spring-boarded his love for alternative content avenues such as photo, video, and even the occasional meme. Through years of freelance and agency experience, along with HubSpot’s content academy, he is constantly improving his craft through intrigue and continuing education.

Jennifer Holly

Content Writer

Jenny, brings a breadth of experience writing in an array of markets some of which including blogging, copywriting, technical, social media, publishing, and manuscript review. Her writing experience is portrayed in her ability to mold easily to brand voices and continuous drive to grow creatively. She enjoys finding innovative approaches to projects that may not otherwise be seen and is always looking for the next way to continue strengthening her technique.

Thaddaeus Gardner

SEO Specialist

Since 1996, Thaddaeus has been obsessed with computers and technology. His technical mindset gives him the ability to adapt and solve complex problems. This obsession transfers over to his career. He’s not afraid to put in the hours to get the job done right and always strives for the best possible result. His vision for the company and focus on growth for our clients continue to make him a valuable asset here at Guerilla.

Julieanna Smith

Content Writer

Julieanna enjoys writing to solve problems. Whether its targeting SEO keywords or representing a client’s brand, she sees words as building blocks. After graduating from the University of Minnesota in Minneapolis, she’s continues to refine her process and is always in the market to learn more.

Chelsea Hoglund

WordPress Developer

Chelsea has been entrenched in custom code for over a decade, delivering interactive users experiences across the web. Her keen eye for detail and inventive approach to development and making the impossible happen, makes her an invaluable member of the team. Building her education at St. Kate University and the University of Saint Thomas in Web Development, Chelsea is a force behind any keyboard, delivering outstanding results for our clients.

Maggie Johnson

Content Writer

Maggie is a creative writer, blogger, and social media specialist. She is passionate about art and travel, finding beauty in the ordinary, and connecting with people around the globe. Maggie has lived in Florence and Rome but currently resides in Saint Paul. She studied Interior Design at the University of Minnesota then began pursuing more opportunities in creative writing, which is what she is most passionate about. Maggie is excited to help clients find their unique voice and share their vision with the world.

Julieanna Smith

Content Writer

Julieanna enjoys writing to solve problems. Whether its targeting SEO keywords or representing a client’s brand, she sees words as building blocks. After graduating from the University of Minnesota in Minneapolis, she’s continues to refine her process and is always in the market to learn more.

Regina Rutledge

Account Manager

Gina has worked in account management since 2015. After graduating college at the University of Kentucky in Integrated Strategic Communication she knew one thing, she wanted to help businesses succeed. In previous roles, she worked with clients in construction, tourism, hospitality, weight-loss, oil, and retail. Each industry is so unique and requires a different approach. Gina finds joy in learning what makes each client tick and how she can not only improve their day but also their business.

Alaina Bergen

Content Writer

Alaina has been honing her skills as a writer, blogger, social media manager, and copywriter since graduating from the College of Saint Benedict in the fall of 2016. She loves helping clients realize their vision and reach their goals through various forms of writing. She is motivated by challenges and loves collaborating with others to find new ways of doing things.



Gallons of Cold Brew Drank Weekly


Office Overlooking Downtown


Active Clients taking over the internet


Top 3 Rankings



Circa 2010

Clayton Owned Clayton Johnson

Clayton started his journey into digital marketing over a decade ago by launching Clayton Johnson, a premier SEO/strategist firm. 

Circa 2017

AJ Owned The Launch Agency

AJ had worked as a freelancer prior to starting The Launch Agency. At the time The Launch specialized in helping small to medium-sized businesses with all things digital. 

Circa 2017

AJ & Clayton Met

When Clayton & AJ met, magic was in the air and sparks flew! Clayton and AJ collaborated many times and helped each other grow in business and as individuals. 

Circa 2019

The Guerrilla Agency is Born

Fast forward a few years and Clayton & AJ partnered up. Since then, Clayton’s been setting them up and AJ’s been knocking them down and The Guerrilla Agency has grown over 200% in the process. 

Send Us a Message