Our Company

Culture, Team and Lifetime Friendships

At its core, The Guerrilla is an SEO and digital marketing agency. We chose the term “Guerrilla” because we help our customers promote their products or services by using our high energy communication skills and personable memorable writing and techniques.

Relationship Focused – Guaranteed Results

When we started The Guerrilla Agency, we noticed that there were dozens of marketing agencies that weren’t producing the results that their clients wanted. On top of that, most marketing agencies don’t operate on our two core principles – communication & trust. At The Guerrilla Agency, you can have our word that we’ll go out of our way to ensure that our communication is on point and all expectations are met and exceeded upon.




AJ Silber

Lead Visionary / Business Development

AJ had the entrepreneur gene long before it became a trend. After getting his degree in entrepreneurial studies at the University of St. Thomas. He started his own agency, The Launch. This was the seed that eventually sprouted into The Guerrilla Agency. There’s nothing AJ loves more than creating results for a client, as he sees his own entrepreneurial spirit in our clients, and strives to make his success theirs as well.

Kirk Mccamish

Chief Operating Officer

Our project manager, Kirk, got his start in mastering efficiencies by producing and directing a wide variety of commercials, corporate videos, and broadcast television. Over the years he worked his way up to Director of Media Productions for the 5th largest mortgage company in the country. After six years in Philly, he decided it was time to move back home to the land of lakes and became a part of something special here at The Guerrilla Agency.

Sam Calcagno

Creative Director

As our creative director, Sam brings conception to reality with your preferences at the forefront of his process. His extensive writing career spring-boarded his love for alternative content avenues such as photo, video, and even the occasional meme. Through years of freelance and agency experience, along with HubSpot’s content academy, he is constantly improving his craft through intrigue and continuing education.

Jennifer Holly

Content Strategist

Jenny, brings a breadth of experience writing in an array of markets some of which including blogging, copywriting, technical, social media, publishing, and manuscript review. Her writing experience is portrayed in her ability to mold easily to brand voices and continuous drive to grow creatively. She enjoys finding innovative approaches to projects that may not otherwise be seen and is always looking for the next way to continue strengthening her technique.

Chelsea Hoglund

WordPress Developer

Chelsea has been entrenched in custom code for over a decade, delivering interactive users experiences across the web. Her keen eye for detail and inventive approach to development and making the impossible happen, makes her an invaluable member of the team. Building her education at St. Kate University and the University of Saint Thomas in Web Development, Chelsea is a force behind any keyboard, delivering outstanding results for our clients.

Brandt Tharp

SEO Analyst

Brandt’s obsession with search engines developed at a young age. Naturally curious, he spent countless hours of his childhood searching for the answers to every question that popped into his head. After graduating from The University of Minnesota: Twin Cities, he began a career in digital marketing that has seen him in various roles. These days, Brandt combines his SEO knowledge with his experience in content strategy, copywriting, and project management to find the best possible solutions to digital marketing challenges.

Jarred Abbott

SEO Director

Jarred leads SEO strategy for our clients at Guerrilla. Driven by a deep curiosity for how people use the internet to find what they need, he has spent the last 15 years tearing apart the internet and scrolling through Google’s patents to find out how it ticks.

When not poring through keywords or researching the latest SEO tactics, Jarred likes to spend his free time roaming around the U.S., exploring small towns and wandering through our national parks.

Kyle Kennerson

Video Production Manager

Video and narrative have been a fundamental part of Kyle ever since he first got a hold of a camcorder as a kid in rural Colorado. Graduating from Montana State University with a degree in film & photography, he found a new home in the Twin Cities where he’s continued his craft in filmmaking and visual storytelling. His dedication and creativity ensure quality. When Kyle isn’t hard at work he’s hanging on the couch with his wife and cats watching movies.



Gallons of Cold Brew Drank Weekly


Office Overlooking Downtown


Active Clients taking over the internet


Top 3 Rankings



Circa 2010

Clayton Owned Clayton Johnson

Clayton started his journey into digital marketing over a decade ago by launching Clayton Johnson, a premier SEO/strategist firm. 

Circa 2017

AJ Owned The Launch Agency

AJ had worked as a freelancer prior to starting The Launch Agency. At the time The Launch specialized in helping small to medium-sized businesses with all things digital. 

Circa 2017

AJ & Clayton Met

When Clayton & AJ met, magic was in the air and sparks flew! Clayton and AJ collaborated many times and helped each other grow in business and as individuals. 

Circa 2019

The Guerrilla Agency is Born

Fast forward a few years and Clayton & AJ partnered up. Since then, Clayton’s been setting them up and AJ’s been knocking them down and The Guerrilla Agency has grown over 200% in the process. 

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