Dentist SEO
Dental SEO can transform your website into a lead generating machine.
Going to dental school was hard. Starting your own practice was even harder and don’t get us started about getting more patients! Stop worrying about getting new business, we’ll take it from here.
Relationship Focused – Ensured Results
500%
Average Increase in Organic Traffic
90%
Average Increase in Lead Generation
500%
Increase in CTR and Conversions
100+
Partnerships Built
What makes us different?
Expertise
Search Engine Optimization is one of the best ways to increase traffic to your dentist office. The Guerrilla Agency has decades of experience in dental SEO and we’ll use the most modern SEO practices to help rank your website higher in search results. We’ve weathered all the algorithm updates and your competition won’t know what hit them!
Goals
We don’t just focus on your website/leads goals, we focus on your business goals as well. What’s it going to take to bring your dental practice to the next level? Are you looking to increase your inbound leads or are you looking to set your practice up for a sale? We’ll work backward from your goals and create an effective SEO campaign to accomplish them.
Customers First
A lot of SEO agencies promise you the world only to fall short three months into the campaign. At The Guerrilla Agency, we make sure you know what we’re doing and when we’re doing it. Not to mention we offer bi-monthly reporting on the metrics that matter. We believe in putting your needs as our customer above our own needs.
SEO Case Study: Rochester Dental Practice See’s Double Traffic
Calcagno Family Cosmetic Dentistry is one of the leading cosmetic practices in Rochester, MN. When The Calcagno family came to us they weren’t showing up well in search results. Also, they were using an SEO that wasn’t reporting back to them, so they didn’t know where they were or what they were getting monthly. Once they started working with us we immediately did an audit only to discover they were wasting their hard earned money on a company that wasn’t doing much monthly. Over the course of a few short months, The Guerrilla Agency was able to increase their organic traffic by over 400%!
OUR PROCESS
Dental SEO Goal Setting
We start every relationship out with your unique goals. We’ve worked on dozens of dental SEO campaigns, but we understand that your business is unique. You could be looking to increase your inbound leads, drive more customers to your newsletter, or trying to increase foot traffic. SEO for dentists can be a tough niche, but together we can help establish the metrics that matter and break through to the next level in your business!
Dental SEO Strategy
After we’ve talked through your goals, we’ll figure out who you’re targeting. Are you a family practice looking to work with children or are you a cosmetic practice trying to target celebrities? It’s all possible with the right mix of content, targeting and strategy. We’ll work with your practice to build out the right landing pages that are going to help convert your target audiences into paying patients.
Core SEO Messaging
What makes your dentist office unique? What’s your unique value proposition? Let’s make sure that all the good bits about what makes your dental services special resides in the web copy, and yes, we put the right keywords in place to rank higher in search results! Messaging is everything to a website, so we always start their. You’ve got a 80% higher chance of landing a new patient if you’ve got the right buyer personas in mind when writing your web copy. We can help with that.
SEO Content Marketing
SEO content marketing can be challenging, but it doesn’t have to be! We’ll develop a content marketing strategy unmatched by other marketing agencies that includes content for every level of the buyers funnel. Your customers are out there searching, let’s make sure they find you over your competitors.
Dentist Link Building
SEO for dental offices is our bread and butter. We’ll build relevant and authoritative backlinks to your website that other practices would only dream of having. A good SEO campaign is 60% links and 40% content. Trusting link building to an amateur SEO can be detrimental to the long term health of your website. Too many times we’ve seen sites with algorithmic penalties due to bad link building! We can help analyze what your other SEO did today!
Dentist Results
We see a lot of SEO agencies fall short here. Either they aren’t getting you the results that you deserve, or worse, they are trying to pull the wool over your eyes by not reporting on the metrics that matter. At The Guerrilla Agency we report bi-monthly on traffic and rankings, and are always a phone call away to answer any questions you might have.
SEO + VIDEO
The Guerrilla Agency is a full stack marketing company, which means we’ve got everything you need in-house! We’ve combined the best of both worlds with SEO and video production. Video is extremely accessible and easy to consume so it’s the perfect medium to attract customers to your website. Video is the perfect content source and SEO helps get video views. We could film a virtual tour of your dentist office or we could get some real life testimonials. It’s all possible with video marketing and SEO.
Landing Pages
When someone lands on your website there’s not a better user experience than video. Adding video to your landing pages can help optimize them through dwell time, engagement and trust. We’ve seen a 30% increase in contact form fills on the landing pages we’ve added video to.
YouTube
YouTube is the second largest search engine next to Google. YouTube can be a perfect platform to show off your skills as a dentist! We can add your video content to YouTube and make sure it gets seen using cutting edge SEO tactics.
Search Results
SEO already has an amazing ROI compared to paid marketing strategies. Why not get some of your amazing videos to the first page of Google? When someone is searching for “dentist + your area” we want to take up more search real estate by having video on the first page.
Testimonials
Phil & AJ have done a fantastic job getting our website on the first page of Google for the majority of the target keywords. The Guerrilla provided valuable insights on our website onsite SEO and has been very helpful and knowledgeable about digital marketing. It was a pleasure working with their team, and we won’t hesitate to contract them again.
Ben Novoselsky - Sitecore, SharePoint, .NET
Phil Singleton is a pleasure to work with! His professionalism and ability to clearly translate technical matters into simple terms has been unmatched. When presented with website issues, I was fortunate to experience their creative troubleshooting skills and determined nature. I highly recommend Phil Singleton and look forward to working with hm on future website projects.
Missy Sturges - Vitamin D Council
Phil hands down you have exceeded my expectations for where we are at right now. I had another company for 6 months doing the same thing there is no comparison to where we are now and where we were before. Looking at the numbers we had a goal set for 6 months and surpassed that in 1 month. It’s incredible you get what I’m trying to accomplish with my website and business. I’m excited about what the future has for us. I really appreciate it.
Bob Zak - Zota Professional Training
The Guerrilla Agency has been like an extension of our internal marketing team. They were instrumental in building our website and used their expertise and our desired outcomes to create an impressive website that enhances our brand immensely. They’ve also done fantastic work on the SEO side and helped us boost our visibility to get more potential clients. They’ve been great, and we look forward to our continued partnership.
Alex Lebl - Humach
Phil & AJ, have been an integral part of our business growth strategy. They have a proven system and monthly metrics to show progress. If your tired of paying overpriced SEO firms with unknown results then I would highly recommend adding The Guerrilla to your team. They have shown professionalism, incredible customer service, and bottom line proven results that I understand can relate to. 5 Star class act company!
Tony Westrude – ALD INC.
Frequently Asked Questions
Dental SEO is just like any other form of SEO, but specifically for dentists! Dental SEO is the combination of various tactics used to help rank your practice higher in SERPs. Most SEO agencies utilize content marketing, web targeting and link building.
Every SEO agency states that they can get your practice results, but we’re one of the few with tried and true methods to back up our lofty claims. A SEO agency is only as good as the SEO strategist leading the team. Our team is lead by Clayton Johnson. Clayton is one of the brightest SEO minds in the business and always has his fingers on the pulse of the SEO industry researching the latest search tactics to your benefit.
We work with a wide variety of practices for search engine optimization. Some dental offices are national chains and others are local practices just starting out. As a rule of thumb our seo pricing starts at $2,000/month and goes up from there.
The short answer is YES! The long answer is SEO is one of the best marketing practices from an ROI perspective. We’ve seen a five times greater return on investment for SEO compared to paid strategies. SEO is a great idea for any company invested in the long term success of their marketing efforts.
At The Guerrilla Agency we don’t do long term contracts. All of our clients are on month to month contracts and our average client lifecycle is five years (the amount of time we’ve been in business). We don’t do long term contracts because we want clients to leave us if they’re not seeing value in our services, plain and simple.
In our opinion, the only way to get a good SEO product is by having all the work done in-house. When you outsource SEO work (oversees or otherwise) you can’t control the entire SEO process. Most of the time outsourced SEO work doesn’t meet deadlines and is of poor quality.
Regular blog posts are essential to the health of an SEO campaign. Blogging helps to build relevancy around your website and this relevance allows you to get in front of your customers throughout the buying funnel. If you don’t want The Guerrilla Agency to write content for your site, you can always write the content yourself and we’ll consult on it. This allows us to utilize budget in other areas to get better results.
SEO for dentists isn’t too hard to do. Normally our clients love our technical writing skills, however, if you prefer to write the content yourself we can always work that way too.
This a question we get all too often, and we get it, you want results and you want them now! However, we implore you to view search engine optimization as an investment. Everything in life (and business) that’s worth doing takes time to get results. On average it takes an SEO three months to see an uptick in traffic and six months to a year to see huge gains. Yes, that sounds like a long time, but how long are you planning on being in business?
Yes. We have a vast number of ways that we conduct and choose keywords for our clients websites. However, before we even get into keyword research we need to understand your business, who you’re targeting and why. You’ll start out by answering a few questions around your business model so we can decide which keywords we’re going to help you rank for.
SEO has a HUGE ROI compared to paid search or social media marketing. Together we can keep an eye on every aspect of your campaign and track users from search results all the way to your contact forms. If you have a normal marketing site (which most dental practices do) we can track contact form submissions and leads to your practice. with Google Analytics. We’ll work with your team to discover what metrics are important for success and make sure we’re hitting that mark on a month to month basis. SEO dentists should be viewed as an investment in the long term health of your dental practice, however, we’ll make sure that you’re seeing a return the whole ride through.
Most SEO companies offer some form of local SEO and we’re no different. We’ll make sure that your practice is optimized with the best local SEO tactics to get the most clicks from your potential patients.
You start on Google of course! But seriously, most of your potential patients are going to start with a Google search. If you live in a major metropolitan area like we do (Minneapolis), then chances are you’re having a hard time showing up in search results! We can help your dentist office rank locally using local seo or regionally, the choice is yours!
Great, So What’s Next?
The next step is a discovery phone call. On the call we’ll get to know you and your practice further. We’d like to understand how you operate, what your business goals are, and your marketing budget. From there, we can craft a plan for success. If you’ve never worked with an SEO company before we can do a full site and competitor audit to determine the most logical next steps. So please, fill out the contact form below to get a free review of your site today!
Don’t Miss Out
If you believe that you can wait around until “next year” to do SEO than you’re sadly mistaken. If you’re getting outranked by your competition than their most likely already investing in SEO. SEO and the tactics used by search engine optimizers compound on themselves, so the more you wait around to start your marketing efforts, the more your competitors are going to increase their search rankings and leave you in the dust. don’t wait around for that to happen, call us today.