If you’re serious about having an online presence, your website plays a central role. However, websites are not created equal. We’re reaching the end of many website’s tenures on the internet — and they’re outdated looks and a lack of
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Why You Should Be Transitioning Business Online
Regardless of the size or scale of your business, having an online presence, ecosystem, or eCommerce capacity can only improve your overall growth. We get a lot of questions from “brick and mortar” business owners about what they should be
The Pros And Cons Of Dynamic Landing Pages
Dynamic landing pages have the potential to increase your conversion rate. There’s quite a bit of debate in the marketing world whether it’s worth doing a dynamic landing page or a traditional landing page. Over 75% of marketers believe that personalized content is
How to Write an SEO Friendly Press Release
Do you know the history of the press release? Back in 1906, a train belonging to the Pennsylvania Railroad was involved in a terrible accident. They hired marketing expert Ivy Lee to help. Lee promptly sent out a written, prepared statement
The Science Behind Outreach Emails For Link-Building
Without doubt, it has been a big year for Google updates. These updates have promoted a lot of positive changes in the realm of digital marketing, and in particular to practices in Search Engine Optimization. We will remember it to
SEO Strategy & Planning
Nowadays, search engines are where consumers and businesses are introduced to one another. By having your site on the first search engine result page (SERP), you will start to see an influx of traffic, which will then generate more sales
Content Creation & Marketing Strategy
Content creation and marketing is something that every entrepreneur should be aware of because it can be monumental in increasing the traffic to a website. Content creation, therefore, should be something than an entrepreneur knows inside and out. Content creators
Facebook Advertising Strategy to Promote Your eCommerce Store
Do you have an e-commerce store? If so, you’ve got some competition. According to Quora, there are over 100,000 e-stores online. One of the most popular reasons to create a website is to sell a product of service. This could
101 Actionable SEO Tips
SEO is important to every online business. If you are ignoring this crucial part of your business, now is the right time to act and improve your online presence on search. To improve the ranking of any website here are
Top 30 Best SEO Tools for Small Business
If you run a website or work at a digital marketing agency, then SEO software plays a critical part in your day to day life. Not only do they save us valuable time but they also allow us to achieve