Nowadays, search engines are where consumers and businesses are introduced to one another. By having your site on the first search engine result page (SERP), you will start to see an influx of traffic, which will then generate more sales and revenue for your business. Search engine optimization (SEO) is crucial to the success of business nowadays – regardless of size and industry. To help you have a better understanding of SEO and how to implement proper tactics for your business, here’s a short guide on what you should be on the lookout for.
What to know about SEO
You need to remember that there are no identical sites, which means that each site will require a customized SEO strategy for the best results. You will need to observe your competitors with similar business models to yours and adapt their tactics to your own business. There is no one-size-fits-all SEO strategy, as each site and business is different. What works for your competitor might not work for you, and you will need to keep that in mind when designing an SEO strategy. A fine-tuned SEO option with consistent adjustments and upgrades will ensure that your site yields a high return on your marketing investment. Also, it’s important to be adamant about tracking the progress of your strategy. Google analytics and other statistic trackers will tell you all you need to know so that you can make adjustments accordingly.
Now that you know the basis of what you should focus on while doing SEO, let’s move on to the actual list. The ranking of your site depends on the factors listed below:
1 // Content management
A good SEO strategy starts and ends with content. If your content is irrelevant, disorganized, or plagiarized from another site, search engine algorithms will find it and penalize your site. It will result in your site being dropped from the first page. Climbing back up can be a true uphill battle.
2 // Website optimization
If your site is slow and unresponsive, the users will quickly close the tab without taking any actions on it. This is referred to as a “bounce.” If your site has a high bounce rate, it tells Google that the users don’t like your site. And whatever the users don’t like, Google will take down from the first page.
3 // Content Marketing
Knowing how to produce content is one thing, but content marketing is a different game altogether. You need to know who your content is for and how to promote it so that your site can consistently generate organic traffic.
4 // Local SEO
You can’t expect your business to grow internationally if your local communities don’t know you exist. You need to focus your effort on local SEO to allow your business to scale up on a solid foundation.
5 // Authority Building
Site trustworthiness is a critical factor for Google, and it can be built using a network of backlinks from authoritative sites.
And there you have it – a short SEO checklist that can help you to succeed on Google. What you have to do now is implementing these elements into your SEO strategies. With time and effort, you will start to see an improvement in your rankings. Before you know it, your business will have already bloomed into something special!
Clayton Johnson specializes in local SEO services for SMEs & Enterprises, get in touch today to see how we can help.