Do you know the history of the press release? Back in 1906, a train belonging to the Pennsylvania Railroad was involved in a terrible accident. They hired marketing expert Ivy Lee to help. Lee promptly sent out a written, prepared statement
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The Science Behind Outreach Emails For Link-Building
Without doubt, it has been a big year for Google updates. These updates have promoted a lot of positive changes in the realm of digital marketing, and in particular to practices in Search Engine Optimization. We will remember it to
Top 30 Best SEO Tools for Small Business
If you run a website or work at a digital marketing agency, then SEO software plays a critical part in your day to day life. Not only do they save us valuable time but they also allow us to achieve
How To Do Local SEO For Multiple Locations
A lot of companies have satellite offices or more than one operating location for their products and services. We see a lot of businesses mess their google maps SEO up big time. Local SEO for multiple locations is different from
47 Experience-Backed Social Media Tips From Experts
Quora Start A Blog On Quora Did you know you can start a blog on Quora? Starting a blog on Quora is one way to develop social engagement with other Quora users/members, which is the key to thriving in the
Engaging With Customers Online
One of the more overlooked elements of the modern customer experience is active and genuine engagement with the community you’re a part of. Before the internet age, the only way to be a part of a niche community was to
Beginners Guide to Video Marketing
Content marketing is the new industry standard and it’s constantly changing and evolving to meet the needs of the industry it lives in. But as with most avenues of media — the most successful outlets are those that appease our
Digital Marketing Partnerships For The Win
If you’re reading this article, the chances are good that you probably own some type of agency. There’s also a good chance that if you’re reading an article like this one, you probably are looking for some unique ways to
Top 10 Creative Link Building Tactics
A couple of months ago before I started my work in SEO I was pretty naïve with my knowledge of what went on behind the scenes on the Internet. I would see and notice many different things around the Internet,
Top Citation Sources in Canada
Having a website is a vital part of today’s business world. However, apart from having an online presence, there are numerous factors to be considered. Simply having a website is not enough to attract customers to it. This is particularly