One of the more overlooked elements of the modern customer experience is active and genuine engagement with the community you’re a part of. Before the internet age, the only way to be a part of a niche community was to
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Creating a Content Marketing Strategy (2019)
2019 has finally arrived and guess what… Content marketing has only gotten bigger, more important, and more promising. The reason? Honestly, you can blame the internet. There’s no better marketing tactic for the digital age than content marketing. It’s diverse,
Beginners Guide to Video Marketing
Content marketing is the new industry standard and it’s constantly changing and evolving to meet the needs of the industry it lives in. But as with most avenues of media — the most successful outlets are those that appease our
Digital Marketing Partnerships For The Win
If you’re reading this article, the chances are good that you probably own some type of agency. There’s also a good chance that if you’re reading an article like this one, you probably are looking for some unique ways to
How We Use Pillar and Cluster at The Guerrilla Agency
What is the Pillar and Cluster Content Model? Search has changed. We’ve moved from long-tail keywords to questions and phrases. Separately, most of us have crossed over to the future where we orally request our inquiries out to a gadget,
Tools for Content Creators on a Budget
Calling all content creators! Creating content can be a challenging but rewarding experience. Watching your channels grow, marketing tactics succeed and brand expand to new heights can be addictive. As the world becomes more automated and processes get taken over
On-Page SEO Checklist – The Guerrilla Guide
Google is filled with “On-Page SEO Guides” and other on-page SEO checklists like this one. I’m sure that you’re probably tired of reading about on-page SEO, URL’s, title tags, etc. etc. However, if this IS your first rodeo, and you
Why you Should Give Away Free Resources
You know the old saying…you get what you give. And people love getting free stuff. There’s a reason why t-shirt cannons exist. It’s also why companies line their tables at trade shows and events with free pens, fidget spinners, bags
Your Clients are “The Office” Characters
If you have worked in an agency, you understand that juggling different types of clients can be stressful. All clients have different personalities, needs, strategies, budgets, preferred channels and styles of communication. Struggling to manage all of these clients can
The Choice is Voice
OK, Google Alexa play… Hey Siri? Sound familiar? Unless you’ve been living under a very large rock — I take that back; even if you have been living under a very large rock — you undoubtedly know what I’m about