If you’re serious about having an online presence, your website plays a central role. However, websites are not created equal. We’re reaching the end of many website’s tenures on the internet — and they’re outdated looks and a lack of
Category: Marketing
Why You Should Be Transitioning Business Online
Regardless of the size or scale of your business, having an online presence, ecosystem, or eCommerce capacity can only improve your overall growth. We get a lot of questions from “brick and mortar” business owners about what they should be
The Science Behind Outreach Emails For Link-Building
Without doubt, it has been a big year for Google updates. These updates have promoted a lot of positive changes in the realm of digital marketing, and in particular to practices in Search Engine Optimization. We will remember it to
Social Media Marketing Tips
Using social media benefits your business, but with the power of the Internet comes the responsibility to use it wisely. Even the best of intentions can be misconstrued, and with so many people using the social media account, it is
A 5 Step Beginner’s Guide to Selling your Services Online
If you’ve proven to yourself that you’re good enough at what you do, you’re probably good enough to start selling your work professionally. Whether it be web design, coding work, or another type of online service, this guide will help
Should You be Worried About Google Featured Snippets?
Gone are the days of ten search results and an ad or two, now you’re more likely to see less than ten search results, a handful of ads, a questions section and a featured snippet. Clearly, this drives down the
Grow Your Leads with These 5 Quick Tips
No matter what your business is, you need customers. Great SEO practices can connect your brand with customers. But don’t think you can just sit back and let customers come to you. You have to be proactive in finding and
10 Secrets That Can Make Your Next Email Design Better
Email remains important for marketers. Consumers of all ages continue to use email. In fact, email is still required for most communication on the Internet. While social media messaging and broadcasting has become popular in recent years, email remains the
The Best Type of Content for Your SEO Goals
Each piece of content you create is an important part of your SEO efforts. Whether it’s a blog post, infographic, video or something else, you want your content to connect with potential customers. Creating content can be time-consuming. So you
Duplicate Content: A Common E-Commerce Mistake
Duplicate content can be a huge problem for websites, and updates like Google Panda have made it clear that Google is doing everything they can to punish sites for copying content and having duplicate pages on their websites. Not only