Orthodontist SEO

Ortho SEO is very similar to other types of SEO, but specifically for orthodontists! Most orthodontists want to rank on the first page for all of their services including Invisalign, braces and more! We work with our ortho clients to come up with the most important services to them and develop strategies around those services to optimize them. We’ll focus on blog posts, web targeting and link building.

Every SEO agency you talk to will claim they can get you results, but we’re one of the few with tried and true strategies to back it up. Our digital marketing team is lead by one of the industry leaders in SEO; Clayton Johnson. Clayton has weathered every Google algorithm update and helps our clients improve month over month in search results.

We work with a wide range of ortho practices. Some orthodontists offices want to rank nationally and others are located in a smaller market. Our SEO packages start at $2,000/month and go up from there.

In short, YES! The long answer is that SEO has one of the most positive ROI’s out of any marketing effort you’r egoing to try. We’ve seen a 5x return on investment when utilizing our SEO services compared to other paid strategies. SEO is great for any orthodontist that wants to invest in the long term health of their practice.

At TGA we work month to month with our clients. All of our clients love monthly contracts because there’s no obligation to continue if you’re not seeing results. We’ll never lock you in to a six, twelve or eighteen month contract like some of our local or national competitors.

In our opinion, the only way to get a good search engine optimization product is by having all the work done in-house. So, no, we do not outsource ANY of our SEO process.

Regular blog posting and content marketing strengthens an SEO campaign. Blogging can help build up relevancy and authority around your website. Furthermore, building out niche content helps your site rank for a diverse number of keywords. If you don’t want us to write the content, we would still implore you to write the content yourself utilizing our pillar and cluster content strategy. We can lay out the strategy and optimize each post you put together.

SEO for orthodontists isn’t too hard to do. Normally, our clients love our technical skills, however, if you prefer to write the content yourself and have us optimize it, we can work that way too!

We get this question all the time. It really depends on the market you’re in, how much SEO you’ve done in the past and your competition. Everything in life (and it’s especially true with business) that’s worth doing takes time to get results. If you’re just looking for local SEO we could rank your site in as little as two months, however, for a national campaign it could take a bit longer. Most of the time we see rankings go up around the three month mark.

Yes, we have a wide variety of ways that we do keyword research. First, we’ll start by getting to know you and your business. From there, we’ll research your competitors and niche. After we’ve conducted a thorough lay of the land we’ll be able to make recommendations around which keywords to target and why.

What’s the ROI of SEO?

SEO has one of the best return on investments in all of digital marketing. Together we can track every keyword your site is ranking for and which keywords are driving the most site traffic and form fills. If you have a “normal” marketing site we can track the leads coming in through your contact forms. We’ll work with your internal team to discover which metrics/KPIs are the most important to your business, and make sure we’re reporting on them monthly. SEO should be viwed as a long term investment into the health of your practice, however, we’ll make sure you’re aware of the ROI the entire ride up.

Most search engine optimization companies offer some form of local SEO. When we come up with a local SEO strategy we want to make sure that you’re ranking in every major area around your target city. In most cases your target city is going to have the most search volume, but if you live in a major metropolitan area there’s also volume around niche “subarb” keywords as well. When you build out landing pages for each city it provides an opportunity to rank in all those areas and generate leads through those landing pages. That’s how TGA does local SEO.

SEO or search engine optimization utilizes a wide variety of strategies to improve your page rankings for various keywords. Organic rankings appear after the ads in search results and have a significantly higher ROI over paid SEM long term. PPC might be a quick way to drive traffic to your website, but SEO is always going to produce better long term marketing results by comparison.