Contractor SEO
90% of potential customers start with a Google search to find local contractors. Don’t get lost in the shuffle. Get the help of our Contractor SEO experts today.
Call us today so we can make sure your website is working as hard as you are.
Relationship Focused – Ensured Results
500%
Average Increase in Organic Traffic
90%
Average Increase in Lead Generation
500%
Increase in CTR and Conversions
100+
Partnerships Built
What makes us different?
Contractor Expertise
Our contractor SEO team consists of technical writers, search engine optimization specialists and link acquirers who know the ins and outs of the industry. We won’t need to spend your hard earned marketing dollars and gaining knowledge to start.
Contractor Goals
We always kick off our marketing partnerships with your goals in mind. We’ll get to know your business and come up with actionable metrics that make a difference. Do you want to build awareness for your sales team? We can handle that.
Customers First
It’s written all over the site, but we truly put our partners above ourselves. We’ll be there when your other marketing firm sh*ts the bed, and we’ll help out wherever we can. Did we also mention that you’ll love working with us?
SEO Case Study: Advantage Construction
Advantage is one of the few Owens Corning Roofing Platinum Preferred Contractors in Minnesota, which allows them to offer UNPARALLELED roofing warranties up to 50 years*. Their skilled craftsmen can completely renovate your home’s exterior to make it the nicest one on the block.
When Advantage contacted The Guerrilla Agency about roofing SEO their traffic was non-existent, they had a host of city pages around the greater Minneapolis area that weren’t ranking and they were frustrated. The Guerrilla Agency helped strategize a plan that enabled them to start ranking for a host of keywords on the first page.
OUR PROCESS
Contractor SEO Goal Setting
We always kick off every contractor SEO campaign with goals setting. We want to dive into what makes your business tick, and the metrics we need to hit to grow. We’ve worked with contractors that want more inbound leads, but we’ve also worked with contractors that want to focus on brand awareness for their sales team. Whatever your goals our, we can make sure we keep our KPIs in check.
Contractor Strategy
After we thoroughly understand your companies goals, we can develop a SEO strategy for success. More often than not, you package will include content writing, link building and technical SEO. However, based on your goals (and how quickly you’d like to achieve them) we’ll change the amounts and timing on the specific tactics we’ll utilize monthly. Call us today and we can do a deep dive into a strategy to help your contracting business.
Messaging
We’ve got a team of in-house writers that focus on SEO for contractors. When we’re working through your SEO strategy we’ll develop a voice that we’ll use throughout your content writing. Local SEO for contractors will contain different messaging/voice than a national contractor, so let’s dig in and understand how you want to come across online.
Content Marketing
We excel at writing blog posts that generate web traffic. If you understand internet marketing, you probably have heard the phrase “content is king.” That couldn’t be more true. We want to develop a blogging strategy that hits every phase of the buyers funnel. One way we do that is through blogging. In almost every SEO package you’ll get a mix of content writing including blogs and landing pages.
Link Building
If you’ve worked with a contractor SEO agency in the past, you’ve probably heard of the term “link building.” If you haven’t, then you were probably working with the wrong company… If you have, than great! Link building will provide your site with the necessary authority to rank above your competition. Most contractors don’t understand the importance link building is to contractor SEO. Let us put it this way. If your website is a board, links are the nails.
SEO Results
Most internet marketing companies forget this step, but it’s obviously the most important. Results are what separate the dominating contractor SEO companies from the dismal. When working with a search engine optimization SEO company make sure that they have the results to back up their lofty claims.
Contractor SEO + VIDEO
Contractors make their living on making things that are aesthetically pleasing. If it doesn’t look good, or it isn’t functional, you don’t have a job! Let’s take advantage of everything you’re building by showcasing it with a beautiful video production. The benefit? Video plays so well with SEO!
Landing Pages
You probably have a handful of landing pages on your website. Why not add video to the top of each one? Video can explain your services in greater detail than text, and adds the element of trust to your customers. Landing pages with video convert 20% more than those that don’t!
YouTube
YouTube is the second biggest search engine next to Google. Millions of people are using YouTube on a daily basis and searching for the services that you provide. Let’s beef up your YouTube channel with SEO.
Search Results
More and more Google is showing video in its search results. By utilizing some specific contractor SEO techniques, we can get your site and videos to rank in search results. How’s the thought of a customer searching for your company and coming up with a video?
Testimonials
Contractor SEO: The Benefits
Customers searching for a contractor in their area are more than likely searching locally, and they’re no longer turning to the Yellowpages to find you. Instead, today’s consumer is going to the internet, and more specifically, Google. It’s imperative that you partner with a marketing agency that understands today’s consumer, where an how they’re looking for contractors, and how to help your specific company in your specific area. Right now, there are thousands of people searching for a contractor in your city and if you’re not on the first page of Google, you’re definitely not getting their business. We know your industry and we’ve mastered every facet of organic search engine optimization. We’d love to help you crush your competition and grow your business today!
Frequently Asked Questions
Search engine optimization or SEO for contractors is the process of utilizing various tactics in order to get a site to rank higher in SERPs (search engine results pages). SEO is a form of internet marketing that has the highest ROI. Ultimately, SEO is a way for people who DON’T know you to find you utilizing search terms like “contractor near me” or “city + contractor.”
The short answer is that SEO for contractors (when done right) isn’t expensive in comparison to what you get out of it. SEO for contractors in 2020 should be a very consistent process and on a month to month basis should include link building, content marketing and technical on-site seo.
If you’re on the hunt for a SEO expert and you come across some low budget SEO options, be wary. Low cost SEO techniques usually involve spammy processes that can hurt your site more than it can help it. In some extreme cases low budget SEO techniques can get your sight banned from search results. At The Guerrilla Agency we only focus on the techniques that are going to drive your business forward and never utilize tactics that will hurt your website. These white hat strategies will be safe from now into the future and will help your site rank in the long run.
If you’re already working with a moderately savvy SEO agency, it can take little time for us to implement the right tactics to get your site to rank. However, in some cases it can take as long as two – three months to see SEO results. SEO should be seen as a long term investment into the health of your organization. We always say that paid marketing (Adwords) is like whey protein supplementation and SEO is like a healthy eating and fitness regime. Continue to do it right and you’ll start seeing the results in no time.
Yes! We think that building backlinks is an amazing strategy to help your site rank. When we’re building backlinks to your site we only focus on the sites that are going to move the needle. Primarily, we focus on sites that have a lot of internal links themselves, high traffic and high domain rating in and of themselves. From there, we do the outreach as a part of every campaign and acquire the links!
Before we can do SEO contractors, we have to start by understanding your specific business strategy. When working with your individual business we might find a subset of keywords will work better than a different set of keywords we would utilize for a different business. The further we can get to know what you’re doing and how you’re doing it, the better. From there, we utilize a series of software in order to research the keywords that are going to help your website rank on Google, and explore content gaps with your competitors.
If you didn’t, we wouldn’t be doing our jobs! If we focus on buyer keywords (which we always do), you’ll start to see keyword jumps and organic search results increases in as little as three months. From there, we’ll focus on getting those customers to convert when their on your landing pages. The more (quality) traffic we can drive to your site, the more leads you’re going to get.
Search engine optimization or SEO encompasses a lot of different strategies including content marketing, technical SEO, schema markup, local SEO, link building, and listing optimization. The point of SEO is to increase organic rankings for specific keywords in search engines like Google. PPC on the other hand is traffic that you pay for through Google and other search engines. Most of the time, these ads show up on the top of search results. PPC has a much lower return on investment in comparison to SEO.
SEO has a five times greater ROI than PPC advertising and social media marketing. When you’re focusing on other forms of advertising more often than not, you have to simply outspend your competition. With SEO however, primarily you have to worry about being smarter with your keyword selection and strategy. At TGA we think that it’s always better to be smarter when you’re going up against bigger companies. We’ll work with you and your team to figure out what numbers are most important to your business and be flexible in our strategy to accommodate. Investing in legal marketing is an investment in your business. It’s the foundation behind any successful marketing campaign.
Great, So What’s Next?
From here, we’ll want to go over your specific company goals and discover ways that The Guerrilla Agency can help. We’ll want to cover your location, competitors and specific needs so we can put a plan together for success. From there, we can determine your budget and campaign needs. Contact us today so we can get started!
Don’t Miss Out
If you think that your contractor competitors aren’t doing SEO, you’re wrong. Most contractors see the value of being searchable on Google for various niche keywords, so if you’re not currently running an SEO campaign, then you’re falling behind every day. By starting soon, we’ll be able to crush your competitors in 2020!