Strategy & Discovery
See how you can increase your revenue by having the right marketing strategy.
Discover our step by step process to digital marketing. Find out where you want to be online and how to get there.
Relationship Focused – Guaranteed Results
We create relationships that last through strategic partnerships. Our differentiator? We work daily, weekly and yearly on becoming better partners. You don’t want just another marketing service provider; you want a digital partner that cares just as much about building your business as you do. The only thing that’s important to The Guerrilla team is realizing your goals. That’s why we can offer guaranteed results. We deliver and do what we say we will, or we work around the clock until we do.
3,000%
Average Increase in Click Through Rate
100%
Average Increase in Lead Generation
500%
Increase in CTR and Conversions
100+
Partnerships Built
What makes us different?
Expertise
We’ve been helping companies come up with strategic marketing plans for over a decade. We’ve seen the pitfalls of partnering with the wrong agency and watched many businesses fail in that process. We’re here to be a better agency for you, our partners.
Goals
Most marketing companies have the plan that they want to fit your company into. Newsflash, you’re company is unique, and no “one size fits all” plan is going to work. That’s why we start with discovering your goals and vision and work backward into a custom tailored plan that’s right for you.
Customers First
We offer a wide variety of services, but we always focus on your brand, values, and customers when we’re developing a strategy. We work through a discovery phase that get’s us familiar with who you are, and what you do, and always focus on the tactics that work.
Torchlite – SEO Audit & Discovery
See how we audited Torchlite’s website and produced a strategic plan to increase their organic traffic and inbound leads!
Included Assets: Customer Mapping and Persona’s | UX/UI Recommendations | CRO Recommendations | SEO Technical Enhancements | Value Proposition | Messaging and Copy Enhancements | Competitions Strategy & More!
OUR PROCESS
SEO Discovery
In a high-level overview, our SEO audits include search landscape analysis, brand awareness, traffic trends, keywords in SERP, market opportunity, content assessment, and technical review. After auditing your website and competitors, we’ll include recommendations around content marketing, technical SEO and link acquisition. Through our discovery process, you’ll get actionable insights to your SEO strategy that we can help you implement, or you can take it and run with it yourself.
Web Design Discovery
If you’re looking to drive traffic to your website fast, paid is going to be one of the ways we’ll most likely recommend that you do so. Paid is an avenue to grow your website visitors, online leads and ultimately sales for your business. Most agencies will audit your current use of paid spend and your campaigns, but we take it a step further by reviewing your landing pages and funnels to decipher where and why you’re getting funnel leakage. From there we can develop a plan that not only drives more traffic to the site through bid strategy, keyword research and campaign structure, but we’ll also make sure those customers convert once they’re there.
Video Discovery
Video is an ever-expanding way to reach your target audiences and display that your company is a trustworthy source for information. With over 300 hours of video being uploaded to YouTube along every MINUTE, you need a way to stand out amongst all the me-too companies in your industry. Video is a great way to do that. We’ll do a deep dive into your competitors to uncover their video strategy and ways that we can thoughtfully differentiate your company. We’ll work through not only the video strategy/creative but also the marketing strategy to make sure your messages are heard.
Paid Ads Discovery
If you’re looking to drive traffic to your website fast, paid is going to be one of the ways we’ll most likely recommend that you do so. Paid is an avenue to grow your website visitors, online leads and ultimately sales for your business. Most agencies will audit your current use of paid spend and your campaigns, but we take it a step further by reviewing your landing pages and funnels to decipher where and why you’re getting funnel leakage. From there we can develop a plan that not only drives more traffic to the site through bid strategy, keyword research and campaign structure, but we’ll also make sure those customers convert once they’re there.
Frequently Asked Questions
Our discovery workshops are a stand-alone project. We offer complete integrated marketing audits that encompass all the things that you should be doing on your website. All discovery projects start at $15,000.
Our discovery audits are extremely technical and encompass a wide variety of deliverables. You can expect: Customer Mapping and Persona’s, UX/UI Recommendations, CRO Recommendations, SEO Technical Enhancements, Value Proposition, Messaging, and Copy Enhancements, Competitions Strategy, On-Site Recommendations and more.
In essence, we’ll tell you the strategy we’d use to accomplish your business goals, we don’t execute the strategy when delivering an audit and strategy. However, we’ll be available for questions you might have and are available for ongoing marketing services.