Relevant backlinks and high-quality content are two of Google’s most important ranking factors. That’s why, anyone that works in SEO focuses on these two elements. Unfortunately, on most blogs you can find the same info rephrased. Writing average content is
Introduction This year has been a year of change, and that’s putting it lightly. Content marketing has been on the rise since the invention of the internet anyways and has continued to evolve as the medium has reached its adolescence.
You’re already producing content. So are your competitors. Why does some of this content engage with potential customers while other content is ignored? Quality material is important, of course. Potential customers want information-heavy, engaging blogs, videos and more – and
Keyword research is one of the most important parts of SEO. Without proper research and planning, you’re making your campaign far harder than it needs to be. Keyword research is the process of finding phrases that people search for on
Dynamic landing pages have the potential to increase your conversion rate. There’s quite a bit of debate in the marketing world whether it’s worth doing a dynamic landing page or a traditional landing page. Over 75% of marketers believe that personalized content is
Is your brand on YouTube? As part of your SEO efforts, you’re probably already active on social media. Most marketers focus primarily on Facebook, Twitter and Instagram. YouTube, on the other hand, is often overlooked. Marketers often say they find
At one point in time or another, articles written with SEO in mind could rank on the first page with the right title, keyword density, and backlinks (regardless of length). That was until Google’s Panda update starting penalizing publishers for
No matter what your business is, you need customers. Great SEO practices can connect your brand with customers. But don’t think you can just sit back and let customers come to you. You have to be proactive in finding and
Keywords are the heart of SEO. Dominate the right ones and you’ll quickly become one of the most trusted authorities in your niche or industry. Every time someone searches for those keywords online, your website will appear at the top
Each piece of content you create is an important part of your SEO efforts. Whether it’s a blog post, infographic, video or something else, you want your content to connect with potential customers. Creating content can be time-consuming. So you
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