Relevant backlinks and high-quality content are two of Google’s most important ranking factors. That’s why, anyone that works in SEO focuses on these two elements. Unfortunately, on most blogs you can find the same info rephrased. Writing average content is
Introduction This year has been a year of change, and that’s putting it lightly. Content marketing has been on the rise since the invention of the internet anyways and has continued to evolve as the medium has reached its adolescence.
You’re already producing content. So are your competitors. Why does some of this content engage with potential customers while other content is ignored? Quality material is important, of course. Potential customers want information-heavy, engaging blogs, videos and more – and
If you’re serious about having an online presence, your website plays a central role. However, websites are not created equal. We’re reaching the end of many website’s tenures on the internet — and their outdated looks and a lack of
Keyword research is one of the most important parts of SEO. Without proper research and planning, you’re making your campaign far harder than it needs to be. Keyword research is the process of finding phrases that people search for on
Regardless of the size or scale of your business, having an online presence, ecosystem, or eCommerce capacity can only improve your overall growth. We get a lot of questions from “brick and mortar” business owners about what they should be
Dynamic landing pages have the potential to increase your conversion rate. There’s quite a bit of debate in the marketing world whether it’s worth doing a dynamic landing page or a traditional landing page. Over 75% of marketers believe that personalized content is
Local SEO Services Guide Table of Contents 6 Reasons Why You Need Local SEO A lot of business owners make the mistake of thinking that they don’t need an SEO professional to help them with their local SEO efforts. SEO
Do you know the history of the press release? Back in 1906, a train belonging to the Pennsylvania Railroad was involved in a terrible accident. They hired marketing expert Ivy Lee to help. Lee promptly sent out a written, prepared statement
Is your brand on YouTube? As part of your SEO efforts, you’re probably already active on social media. Most marketers focus primarily on Facebook, Twitter and Instagram. YouTube, on the other hand, is often overlooked. Marketers often say they find