Allina – Website Design
“Allina Health is dedicated to the prevention and treatment of illness and enhancing the greater health of individuals, families and communities throughout Minnesota and western Wisconsin.”
After launching an innovation initiative, Allina reached out to The Guerrilla Agency for help in building a responsive WordPress site that reflected the brand’s new effort.
Working with companies the size of Allina Health can pose a unique challenge in navigating the complexities of their brand voice, tone, and visual elements. We sought out to synergistically combine the visual and cultural identity of Allina, and draw out a more minimalistic look and feel whilst keeping accessibility and experience in mind. The previous site also featured suboptimal search and SEO management capabilities, making it challenging for the brand to attract relevant traffic.
We started with an in-depth audit of the space, and wen through a discovery session with key team members and stake holders to define the target audiences. Through user persona’s and journey mapping we gained key insites into Allina’s new ideas for the brand and enabled us to improve the user experience for the new site. We went on to develop a comprehensive strategy for the new build and create an easy-to-use WordPress site that engages visitors and converts users across the greater Midwest.
Just like a large number of our clients, Allina wanted the site done yesterday. We delivered a beautiful design to them within a few short weeks that they were blown away by, and after a bit of tweaking we had the final site developed within a month. Allina’s site also features Google Analytics, SEO targeting, and other essential integrations. Thanks to these efforts, HGA’s internal team can effortlessly add new landing pages to bolster its marketing campaigns and nurture leads further down the sales funnel. You can see the results for yourself.