Lawyer & Attorney SEO

SEO is short for Search Engine Optimization. Search Engine Optimization is the practice of using various strategies to get websites to rank for specific keywords higher in SERPs (search engine results pages). These strategies can include link building, content marketing (blogging) on-page optimization and more.

Every law firm SEO specialist says that they can get you results. We’re one of the few SEO agencies that can back up all our promises and more. When it comes down to it a law firm SEO agency is only as good as the person running it. Clayton Johnson (a renowned SEO wizard) runs ours. He’s had the years of experience, practice and patience to master every element of law firm SEO and we can safely guaranteed results because of it.

It’s harder than ever to help law firms rank their websites on Google because of the immense amount of competition. What makes it even more challenging is the consistent changes in Google’s algorithm. It’s taking SEO’s more time, money and energy to help potential clients rank their websites. One word of advice, if you don’t have the money to enlist a proper SEO expert, than you shouldn’t waste your time with low cost “budget SEO.” Low cost SEO companies utilize spammy, potentially hazardous practices to get your site to rank. These spammy tactics might work in the short term (over a few weeks) but Google can quickly catch on and penalize your site. We’re a white hat SEO agency, in that, we only utilize the tactics that Google has deemed acceptable, and we only engage in SEO methods that are safe from Google’s penalties now, and in the future. If you’re a law firm that’s used a low cost SEO and your site has a Google penalty, please call us immediately so we can get right on it. All in all, SEO for lawyer is so expensive because it takes more time and money to get you results.

If you’re looking to build a bigger law business than legal SEO is a must in your industry. Whether you’re a business attorney, personal injury attorney or anyone in between, you need SEO. SEO has the highest long term ROI out of any other digital marketing tactic today. If you’re doing PPC (pay per click) you’ve probably seen a 3% click through rate (or less) on your ads. Try 30% for SEO.

Attorney SEO can take quite a bit of time to work. Why? Because law firm websites are some of the most competitive in the industry. If you own a successful law practice and see the value in getting your law firm website to the top of Google, don’t you think other attorney’s have the same idea? That being said, the time it takes to rank will also depend on your geographic location. A criminal defense attorney in New York City will take a bit longer to help than a business lawyer in Arkansas.

We work with a wide variety of law firms and our value based pricing model reflects the time and energy that we put into campaigns. Typically, our pricing model starts at $2,000/month.

Nope! We think that the only way to provide consistent long term search engine optimization results is by doing everything in-house. All of our employee’s our based out of our Minneapolis office.

When we’re doing SEO for lawyers, this one of the biggest questions we get. It’s important that there is a page for every one of your services. E.G. Domestic Assault, DWI, Intellectual Property, etc. If you’ve already got that set up, then all we’ll need to do is target those pages effectively. If not, then we may need to add some pages to your website.

Don’t worry though! This usually only takes us a few days to complete.

Yes we do! We see backlinks as the backbone (get it?) of a good search engine optimization campaign. We’ve built relationships with thousands of law firm websites over the last several years, and we’re building new relationships like these daily. Our in-house digital marketing team will ensure that you get the most relevant and authoritative links in the industry.

We have a tireless amount of ways that we come up with keywords for law. First, we’ll get to know your business. We’ll look at your practice and service offering, how you operate and get a thorough understanding of your customer segments. From there, we’ll use various third party tools to conduct the necessary research in order to get your website ranking in Google.

Yes – SEO can help your business rank higher in Google Search engines also known as SERPs (search engine results pages). Ranking higher in Google Search will increase the exposure of your law firm website and increase the number of clicks/visits to your pages. Very few digital marketing channels can offer the same results as SEO.

SEO utilizes a wide variety of strategies in order to increase your search rankings. Those rankings show up in Google AFTER the ads and DO NOT have “ad” text next to them. Organic SEO results offer a higher ROI over time above PPC. However, PPC is a quicker way to traffic. If your company can outspend your competition (some firms can and some firms can’t) then you’ll get more clicks than your competition.

SEO has a HUGE return on investment. Together, we can report and track on every aspect of your business/strategy, which means we can show you REAL numbers that organic search is delivering. We’ll work with you and your team to figure out what numbers are most important to your business and be flexible in our strategy to accommodate. Investing in legal marketing is an investment in your business. It’s the foundation behind any successful marketing campaign.