Account-Based Marketing
ABM is a way of working with sales to focus your marketing activities on the accounts that matter most to you.
That’s where The Guerrilla Comes in: with what you’re already doing.
Relationship Focused – Guaranteed Results
An account-based marketing agency improves the cost of acquisition, shortens the sales cycle, and increases contract values. The Guerrilla works with clients every day to achieve this kind of results through careful planning of targeted account-based marketing programs. We focus on shortening sales cycles and improving contract values, lead quality is our mantra at The Guerrilla Agency. Through the use of our strategic framework, our team of experts develops the type of programs and content that resonate with your high-value target accounts.
3,000%
Average Increase in Response Rates
100%
Average Increase in Lead Quality
50%
Increase in YoY Revenue
10+
ABM Partnerships Built
What makes us different?
ABM Expertise
We’ve been helping companies with long sales cycles come up with strategic ABM marketing plans for years. We’ve seen the pitfalls of marketing to the wrong crowd and watched businesses fail in that process. We’re here to be a better agency for you, our partners.
Change How You Market
Get higher marketing spend returns and shorter sales cycles with laser focused strategy. Earn the attention and trust of your high potential accounts by developing programs and content that resonate with your high value target accounts.
Align Teams & Strategy
Leverage the right tools and resources to align sales and marketing channels. Launch marketing campaigns and deliver personalized content. From recommendations to program implementation and content development our team is equipped to help your organization.
Torchlite – Audit & Discovery
See how we audited Torchlite’s website and produced a strategic plan to increase their inbound leads through ABM.
Included Assets: Customer Mapping and Persona’s | UX/UI Recommendations | CRO Recommendations | SEO Technical Enhancements | Value Proposition | Messaging and Copy Enhancements | Competitions Strategy & More!
OUR PROCESS
SEO Discovery
In a high-level overview, our SEO audits include search landscape analysis, brand awareness, traffic trends, keywords in SERP, market opportunity, content assessment, and technical review. After auditing your website and competitors, we’ll include recommendations around content marketing, technical SEO and link acquisition. Through our discovery process, you’ll get actionable insights to your SEO strategy that we can help you implement, or you can take it and run with it yourself.
Web Design Discovery
If you’re looking to drive traffic to your website fast, paid is going to be one of the ways we’ll most likely recommend that you do so. Paid is an avenue to grow your website visitors, online leads and ultimately sales for your business. Most agencies will audit your current use of paid spend and your campaigns, but we take it a step further by reviewing your landing pages and funnels to decipher where and why you’re getting funnel leakage. From there we can develop a plan that not only drives more traffic to the site through bid strategy, keyword research and campaign structure, but we’ll also make sure those customers convert once they’re there.
Video Discovery
Video is an ever-expanding way to reach your target audiences and display that your company is a trustworthy source for information. With over 300 hours of video being uploaded to YouTube along every MINUTE, you need a way to stand out amongst all the me-too companies in your industry. Video is a great way to do that. We’ll do a deep dive into your competitors to uncover their video strategy and ways that we can thoughtfully differentiate your company. We’ll work through not only the video strategy/creative but also the marketing strategy to make sure your messages are heard.
Paid Ads Discovery
If you’re looking to drive traffic to your website fast, paid is going to be one of the ways we’ll most likely recommend that you do so. Paid is an avenue to grow your website visitors, online leads and ultimately sales for your business. Most agencies will audit your current use of paid spend and your campaigns, but we take it a step further by reviewing your landing pages and funnels to decipher where and why you’re getting funnel leakage. From there we can develop a plan that not only drives more traffic to the site through bid strategy, keyword research and campaign structure, but we’ll also make sure those customers convert once they’re there.
Frequently Asked Questions
Our discovery workshops are a stand-alone project. We offer complete holistic audits that encompass all the things that you should be doing on your website. All ABM projects start at $25,000.
Our discovery audits are extremely technical and encompass a wide variety of deliverables. You can expect: Customer Mapping and Persona’s, UX/UI Recommendations, CRO Recommendations, SEO Technical Enhancements, Value Proposition, Messaging, and Copy Enhancements, Competitions Strategy, On-Site Recommendations and more.
In essence, we’ll tell you the strategy we’d use to accomplish your business goals, we don’t execute the strategy when delivering an audit and strategy. However, we’ll be available for questions you might have and are available for ongoing marketing services.