Google is filled with “On-Page SEO Guides” and other on-page SEO checklists like this one. I’m sure that you’re probably tired of reading about on-page SEO, URL’s, title tags, etc. etc.
However, if this IS your first rodeo, and you love fried chicken (see the infographic) this is a great place to start.
In essence, you should take this on-page SEO checklist and add it to your favorites, put it on your Google Drive, or print it out and frame it for your desk. Basically, use this on-page SEO infographic in every one of your web content writing initiatives.
Why Use This On-Page SEO Checklist?
If you’re an SEO (search engine optimizer), you have your own website you want to rank on Google or you’re just a nut in the pursuit of online knowledge, you can benefit from this guide.
On-page SEO is the foundation of a great SEO campaign; great SEO campaigns mean more organic traffic; more organic traffic means more eyeballs on your content.
You know what more eyeballs can mean? More money.
1. Prepare your Title
I just met with another (well versed) SEO that I respect and admire. We had an hour-long meeting that turned into four hours all about the ins and outs of SEO (sound boring? Not to us…). In the meeting, he said something that jumped out at me. He said, “I always start with the title tags, and that’s almost 90% of what I do.”
What was interesting about this wasn’t the fact that he optimized the titles (we always to that too) it’s that he didn’t start with an audit, keyword research, or anything of the sort. It was just straight to Screaming Frog and in a few days the titles were set and ready to go and “90%” of his work was done.
I’m telling you this long-winded story to convince you that titles are EXTREMELY important for on-page ranking, so don’t skip them.
A. Use your exact match keyword
B. Put it as close to the front as you can (without sounding spammy)
Look at the title of this article “On-Page SEO Checklist – The Guerrilla Guide.”
2. Prepare the URL
Similar to the title tag, the URL of your page is extremely important for ranking an individual page. However, depending on how long your keyword is, it isn’t always best to use exact match keywords in your title.
But doesn’t the guide say that above? Yes, it does.
You’re avoiding long URL’s in favor of short ones, and you’re cutting out the un-necessary grammar like “the, and, or, if, etc.”
I.E. Our title is “On-Page SEO Checklist – The Guerrilla Guide.” However, our URL is www.theguerrilla.agency/on-page-SEO-checklist/
3. Wrap your title in an H1
This is pretty easy to do, you just have to make sure that you do it. Most of the time WordPress (or other CMS’s) will do this for you. Here’s what it looks like in the backend of our site.
If you’re using something ancient (or custom) all you have to do is make sure that you add the right code.
<H1>On-Page SEO Checklist<H1>
4. Deep fry your multi-media
I implore you to step back and take a hard look at this article. Articles like this take WAY longer to make. Why did we go through the trouble of making that infographic? Two reasons.
A. Dwell time is a significant ranking factor, if you don’t know much about that or RankBrain, check this out.
B. It makes for a more interesting article, and it breaks up the content.
Our recommendation is to add more pictures, screenshots, infographics, and videos to your blog posts. The more you can cram in (without overdoing it) the better. Google and your readers will thank you for it.
5. Quickly Add H2 Tags to your Subheadings
Subheadings (like this one ^^^) should get an H2, H3 or H4 wrap around them. It signals to Google the heading of a paragraph, and it breaks up your content further.
Look above for a great H2 example:
<H2>Why Use This On Page SEO Checklist<H2>
6. Garnish your first 100 words with your keyword
Once again, not extremely hard to do, but try and include your keyword in the first 100 words of your text. Also, don’t overthink density, but just remember to use your keyword throughout the article.
7. Make sure your site is responsive
Google just made a switch to mobile first indexing, because well, everyone’s on mobile now. If your site isn’t mobile friendly, use a mobile first indexing tool like this one here.
8. Internally Link
Throughout this article, we’ve linked to a few other things we’ve written, and we will link internally to our service pages…or should we just do that now?
Having some trouble? We can help with all of this for a few hundred dollars. Check out our On-Page SEO Packages.
See what I did there? 😉
9. Sprinkle with LSI Keywords
LSI keywords are keyword synonyms. We use them throughout our content when we’re writing. So, instead of saying “on-page SEO checklist,” you might say, “on-page SEO guide.” It’s the same, but different…
10. Optimize your images
Make sure that all of your image files are saved as your target keyword, and your target keyword is in some way the alt of the image file. DON’T do this for every image, just where it makes sense.
I.E. The infographic we posted above
11. Finish it off Right or…Long
Long form content performs better for SEO. Why? Well, that’s up for debate, but mostly you’re able to add your keyword in more times (keyword density) without looking spammy, and it’s a signal to Google that you’re knowledgeable on the topic. Don’t believe us? See this study by Backlinko.
As of this sentence, we’re at about 996 words for this article. We recommend making your blog posts over 1,000 and your product or service page content over 500.
So What’s Next?
After you’ve sifted through your current content and updated it accordingly you should start building powerful backlinks to your blogs. Link building is crucial for ranking your blogs on page one, and unless you’re a major influencer or already own a popular site, this is going to be challenging without manual outreach, but don’t worry, we’ve got you covered.