You can spend as much money on building your website as you want, but that will not bring traffic to you. In order to bring in traffic, you will want to get the traffic to come to you. This can be done through good Search Engine Optimization. The ranking of your website on search engines will really make or break how much traffic you get. You can drive in large amounts of traffic by implementing SEO into your marketing strategy. Here are the reasons why:
Why organic traffic?
Making your site SEO-friendly is only one of the first steps to getting high-quality traffic onto your website. To bring in the traffic, you will want to make sure that you are creating the best experience for every user and prospective buyer who visits. Being the top-ranked name in your industry or niche doesn’t matter, but being in the top results of the search engine results does. This is because when people search for anything related to your industry only to see your name on the first page, they are more likely to give you a shot. Organic traffic comes to you since the searchers were looking for your services in the first place. This makes them pre-qualified and is the reason why SEO works better than any other traditional method of marketing.
Because you will be getting more organic traffic from people who are actually searching for your products or services, why wouldn’t they buy from you when they were led right to what they needed? SEO companies specialize in getting conversions, hence the advertising, sales, and investment teams. You will directly be targeting your audience that is most interested in order to make more sales. Because these targets are already interested and seeking your company’s products, you are more likely to make sales.
Customers want to find genuine products or services for their use. Vendors should prioritize earning their customers’ trust. If you want your customers to know your business’s personality and values, you’re going to want to create content. Not only does it help with your SEO, but it will help prospective customers feel like you are more reliable and trustworthy.
Forget About Paid Advertising
SEO leads are a lot more likely to convert, which will end up getting you more sales than other paid advertising options. You want to grab the interest of your customers and convey your message correctly. All the efforts you will make with SEO will do just that. Paid advertising will only work on the advertisement half; you also want to make sales. Since SEO will bring your leads to you, unlike paid advertising, you will want to utilize this advantage for your business.
Improve Brand Awareness
When people know what your brand is, buyers will trust you more and feel more comfortable choosing you over your competition. SEO will build brand awareness which will, in turn, move your customers down through the purchasing process with ease.
Gain More Customers
Advertising will work on trying to target your specific customer demographic, but SEO will bring new customers to you as well. Potential buyers will be looking for you specifically. This is fantastic for business, so why not give it a shot?
Clayton Johnson specializes in local SEO services for Small Businesses & Enterprises, get in touch today to see how we can help.