Tools for Content Creators on a Budget

Calling all content creators!

Creating content can be a challenging but rewarding experience. Watching your channels grow, marketing tactics succeed and brand expand to new heights can be addictive.

As the world becomes more automated and processes get taken over by software programs, the race for a human connection has been well underway.

No matter what, content creation will continue to be a man made job.

Because of this, there are tons of tools and resources available to help make the creation process easier and better.

Not everyone can afford the Adobe creative cloud or portfolio…and not everyone has the design knowledge to utilize such a robust software. That’s why we decided to give our creator friends out there a list of free or affordable tools and software available.

For the writers

Being a content writer or blogger means that you’re constantly tasked with coming up with fresh new ideas. This can be simple at first, but as time goes on or when you’re just not feeling super creative, coming up with content gets challenging.

Blog topic generator

Hubspot has a super helpful tool that allows you to plug in keywords or phrases and get instant blog topic ideas. All you have to do is follow the simple instructions, insert nouns that pertain to your topic, and boom! You have a list of great topic ideas that can help drum up a great piece of content! We recommend sifting through all of the topics you see until you find the best one. Or, use the topics it generates as inspiration to come up with your own idea!




If you’ve ever tried to copy and paste a piece of writing from Microsoft Word or Google Drive onto your CMS (content management system), than you know just how frustrating it can be.

So many strange formatting mishaps occur and it can be a real headache to have to make changes every time you move content over. This helpful tool fixes any of those strange glitches and makes for a clean HTML you can paste right into your web page.

For those of us that aren’t into coding, this can be a real lifesaver.


Now, I should put an asterisk around this one…because while it’s not exactly free or cheap — it’s one of the most helpful tools a writer can have. If you haven’t heard of Grammarly, it’s worth some research.

If you’re like me and you’ve spent years getting used to the spellcheck on Microsoft Word, you know by now just how inaccurate it can be. Not only does it have some issues with spelling at times, but it fails to understand grammatical syntax necessary for perfect content writing. Grammarly solves all of those problems, and more…

It may not be free or cheap, but it’s definitely worth it.

For the designers 

Alright full disclosure here, this isn’t really for the designers. This is more for the all-around content creator that doesn’t have the time or money to invest in Adobe just yet (you’ll get there eventually).

Easy-to-use software for graphics makes content creation that much easier, and that much more fun. Not only that, but it’s necessary. People need to see visuals nowadays, don’t ask me why…I don’t make the rules.


I’ll be honest, when I first tried out Canva a few years back…I was skeptical. Not only because of how cheap and easy-to-use it was, but because there were limited features available at the time.

A lot has changed since then. And I mean, a lot. Canva is now capable of producing beautiful graphics ranging from simple social posts to full blown infographics. And the customization options are plentiful.

There is a free version or one you can pay for that is pretty darn cheap. Either way, you’ll be creating works of art in no time.

Google Fonts 

This is kind of a well kept secret unless you’re into design. Google has a big ‘ole directory of fonts available for you to choose from. These are crucial for when you have to find a brand’s font and it’s not a part of the software you’re using.

You can download the HTML code or simply download the font directly onto your computer. Either way, this is a resource that can come in handy when you’re beating your head against the wall trying to find the right font.


I actually just discovered this one not too long ago, but I wish I knew about it sooner. PlaceIt allows you to drop images of your site or product right into a photo of a phone or tablet. It also allows you to “place it” onto other objects like t-shirts or coffee mugs, but we know you’re here for the phone mockups.

The software does the rest, accounting for the angle of the image and making the photo look organic. This is perfect for creators looking to showcase a web design or any other sort of photo in a real-world setting.

Plus, you can even do this with videos!

Either way

We know that content creators wear many hats. That’s why we gave you some options from around the content creation sphere. It’s important to have the right tools at your disposal to allow you to create the best content possible.

From writing softwares, graphic creation tools all the way to editing resources — don’t be afraid to equip yourself with everything possible for success.

Tools like these aren’t shortcuts, they’re simply different ways you can improve your craft and create better content.

If you have any helpful tools or resources in mind that we didn’t mention, feel free to leave us a comment with a description below! We would love to check them out!



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