With the web, a large, successful company can be entirely virtual. But brick and mortar businesses will never go out of style. A brick and mortar business often has an entire system of offline promotion. Some business owners don’t put
Category: eCommerce
The Power of Buyer Personas
Search engine optimization is designed to attract as much traffic as possible. Sometimes we get so focused on the large numbers that we forget to look at the smaller picture. But remember: Each customer is a person with unique wants
Do Chatbots Help or Hurt Homepage SEO?
Looking for ways to improve your homepage SEO? Thinking about an adding a chatbot to your website? If you’ve been online at all in the past few years, you’ve likely encountered a chatbot popping up on your screen when visiting
How Should Internal Links Be Used and Are They Important?
With all the talk about inbound links, it’s easy to forget about the importance of on-page SEO and how it cannot only help you to rank but can be more important than link building. Especially for larger websites that have
Advantages of Internet Marketing
Internet marketing is exciting, challenging, and confusing. Being an expert can make or break your Internet business career and yet many people who depend on Internet marketing don’t have a full grasp of the essentials involved in Internet marketing. In
Quick Tips to Get the Most Out of Bing Ads
For the most part, clients are usually very receptive to most SEO strategies. But there’s one technique which always gets at least a little pushback: Bing ads. Generally, most people have a very poor impression of Bing. Isn’t Bing a
How to Make Sure You Have a Secure Site
Cybersecurity has been a hot topic in 2017 due to the rise in cyber attacks. Hackers are getting better at hacking and companies are noticing it’s time to do something about it. With the holiday season right around the corner,
Online Marketing to Millennials
Marketing to young adults has always been important. Yet with the rise of millennials, it’s more important than ever before. These young adults spend more time online than any other age group. According to Crowdtap, the average millennial consumes almost
The Power of Mobile Search for Your Physical Business
If you own a brick-and-mortar business, you might focus on your physical location more than your website. But your online presence can have a powerful impact on the foot traffic to your store. In fact, every year, an online presence
Quick and Easy SEO Tips to Stay Ahead of Your Competition
The internet is big, massive, gigantic… well, you get the idea. The sheer size of the net means you can find a potential customer base for even the most obscure products or services. Unfortunately, the internet’s size also means there’s