Your content should connect with your reader. Ideally, your target audience will see your content, read through it quickly and come away with new, actionable information they can use to improve their personal or professional lives. The problem is there’s
WordPress is used by bloggers and content managers everywhere. It’s particularly popular amongst the web design blogging scene, mainly for it’s ease of use and it’s massive library of plugins that extend the functionality far beyond what the bare bones
Influencer marketing is all the rage right now and justifiably so. For small businesses, it can be one of the most cost-effective forms of marketing, and for the biggest brands in the world, it’s an excellent method for keeping your name
Kayla gave us a great primer on user-centric design in her article, “The Art of User-Centric Web Design.” Design, however, isn’t the only thing that should centered around the user. The entire web experience should be user-centric, so let’s take
For the most part, clients are usually very receptive to most SEO strategies. But there’s one technique which always gets at least a little pushback: Bing ads. Generally, most people have a very poor impression of Bing. Isn’t Bing a
If you have a website for your “brick-and-mortar” business and you want to attract customers with it, the best way to accomplish this by integrating Google Maps into your site. Having this data available will be much more convenient for
Cybersecurity has been a hot topic in 2017 due to the rise in cyber attacks. Hackers are getting better at hacking and companies are noticing it’s time to do something about it. With the holiday season right around the corner,
Marketing to young adults has always been important. Yet with the rise of millennials, it’s more important than ever before. These young adults spend more time online than any other age group. According to Crowdtap, the average millennial consumes almost
If you own a brick-and-mortar business, you might focus on your physical location more than your website. But your online presence can have a powerful impact on the foot traffic to your store. In fact, every year, an online presence
How do you get started with prototyping your new web interface? There are endless rabbit holes to fall into. But five strategies that deliver the best possible outcomes for your users are within reach. Prototyping is a critical part of
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