Great content is the backbone of your SEO efforts. Your blog posts, infographics, webinars and other pieces of content help you increase brand awareness, connect with customers and drive sales. But creating content is only a first step. Here’s a
Category: Business
Getting Visibility in the Search Engine Results Page
The whole purpose of SEO is to get visibility and traffic for your brand, but there are multiple ways in which you can get more visibility in the search engine results pages. Often these other methods are overlooked, but for
12 Lean Startup Lessons For Your Business
These days, you can’t open your browser without being bombarded with stories about how a new business managed to achieve explosive growth on a shoestring budget in seemingly no time. While all these stories of “The Lean Startup” are inspiring,
8 SEO Tricks to Manage Your Personal Brand
Your personal brand is the image other people have of you. Today, this image most often comes from Googling your name. The results that come up tell an interested person (such as a potential employer) a lot about you. Managing
Quick Tips to Improve Your Google Searches
Everybody knows how to use a search engine, right? You simply enter a phrase into the search bar. The search engine algorithm then analyzes your intentions and attempts to return the most relevant and accurate results. While that’s true to
How to Do Conversion Optimization
Your website is up and running. Your e-commerce site is connecting with potential customers and brand awareness is on the rise. You’re seeing an increase in conversions and sales. This all great news! You’ve already completed a ton of work
10 Things to Consider When Working with your First Client
Below are 10 things to consider and be aware of when working with your first client as a web designer. Some of these tips may even broaden to other forms of freelancing professions. 1. Let them Know Exactly What You
Why You Should Consider Dynamic Website Design
In the world of business, what’s more important than maximizing customer conversion rates? Likely nothing. Because without it, your company will ultimately fail. This common knowledge and it’s the reason why most companies have optimized websites. But should you expect
The Best Type of Content for Start-Ups
SEO plays an important role in basically every type of website. But proper search engine optimization is arguably most important for a small start-up. A company just starting out doesn’t have the name recognition or built-in audience of a larger
10 Custom Web Development Tips You Should Know About
While social media marketing is all the rage these days, a website is the foundational base of your online presence. Facebook, Twitter, and Instagram provide additional methods for you to attract more customers, but your site is your virtual HQ