In the world of business, what’s more important than maximizing customer conversion rates? Likely nothing. Because without it, your company will ultimately fail.
This common knowledge and it’s the reason why most companies have optimized websites. But should you expect any ol’ website and design to deliver satisfactory results?
Not all websites are created equal, especially when it comes to design and functionality. Some businesses opt for a static website, while others choose a dynamic website design.
But what’s the difference between the two? If you’re still in the design phase of your website or are planning a redesign, then definitely consider implementing a dynamic design.
In this guide, we’ll cover why a dynamic website design is important. Let’s get into it.
What is Dynamic Website Personalization?
At the end of the day, the businesses that succeed excel in customer personalization. This done using a dynamic website design.
With a dynamic website personalization, visitors to your website will have a unique experience that relates to their situation or needs.
For example, the messaging and content changes based on certain factors. Say, for instance, the content changes based on the time, season, geo-location of the visitor and how many times the user visited in the past.
With this type of data collected, you can craft special promotions and events to attract and convert your website visitors.
Businesses are already optimizing their sites with keywords, high-quality content and fast page load speeds. However, not many are taking advantage of personalization, which is key to attracting and retaining visitors.
Focus On Satisfying Customer Expectations
Today’s consumers have higher expectations than previous generations. This thanks to the advent of technologies, such as smartphones, computers and search engines.
Everything is just a click away – important information, products and services, and even entertainment. When the expectations of consumers aren’t met by your website, then it will hurt your traffic and conversions.
They’re looking for speed and practicality, wherever they go on the web, even if it means leaving your site to go to a competitor.
Again, a dynamic website design done correctly will offer this to each and every one of your visitors. It does so by offering users relevant information, which helps keep them on your site longer. And this can potentially lead to more conversions.
How a Dynamic Website Design Works
Let’s say a first-time visitor comes to your website. Your website will display a welcome video that introduces your business and products or services.
Or if visitors enter your site after business hours, you can take them to a special contact form if they have questions or concerns.
With a dynamic website design, you’re greeting visitors at the door with exactly what they need. This saves them the time of looking around for it themselves.
Give Visitors Equal Customer Service
As a business owner, you know all too well the importance of quality customer service. It can either make or break your brand. Plus, it can make the difference between developing loyal customers and not.
Unfortunately, most companies focus more on delivering customer service in-store or over the phone. But what about the prospects browsing through your website? After all, this acts as your online storefront.
The last thing you need is for your web audience to feel neglected. They too desire the same outstanding customer service as the next person.
With a dynamic website design, you can provide this to them. Just like in the real world, the key to giving the best customer service is to know and address customers’ needs.
In order to pull this off, you must consider your online audience, their behaviors, and common questions and concerns. Keep all of this in mind as you’re developing the content and design for your website.
For example, if you have a restaurant, the menu on your website can change based on the time of day (breakfast, lunch or dinner).
Then you can also include directions to the closest restaurant based on the location of the visitor.
By making everything convenient for your visitors, it will help establish likability and trust. These are the key ingredients for creating a loyal customer base. Plus, it will help draw in more traffic from new prospects.
Differentiate Your Business from the Rest
Now, this more important now than ever. The digital age has leveled the playing field for businesses across all industries. This makes it even harder to compete and stand out in the crowd.
However, the approach you take to your website will determine how successful you are. Back in the day, only the larger businesses had access to dynamic website personalization.
Today, any business can build a dynamic website design. Yet, not many are jumping aboard the personalization bandwagon.
Some don’t realize its importance and others simply aren’t aware of it or think it takes too much work. Whatever their reasons, it’s good news for you. This an opportunity for your brand to get on the bandwagon before your competition does.
By the time your competitors get on board, you will already have established your reputation on a local level.
And don’t worry – building a dynamic website doesn’t take a lot of hard work or an endless budget. If you already know your customers, then you can craft a site that caters to their wants and needs.
Cover All Bases While Maintaining Balance
Every business has more than one type of customer. For instance, your target audience may consist of housewives, young mothers, and business owners. This why it’s recommended that you create buyer personas.
In doing so, you’ll have a clear picture of what each customer expects and how to satisfy them. Now, the key is to provide what they want without creating an imbalance.
For instance, don’t be too specific if you don’t have enough information about a particular customer group. And you don’t want to have too many personalized options competing for one individual’s attention.
Don’t expect to get it right the first time around. There will be trials and errors you must go through in advance. Be prepared to analyze and optimize consistently until you find your sweet spot.
Tracking results and responding swiftly to your findings is key. This will determine what you use in your dynamic website design and identify what does and doesn’t work.
Attempt to make adjustments one at a time, so you can analyze the data easier. Doing too many tweaks at once will make it difficult to find the source of problems and see what’s successful.
Easy Website Code Maintenance
Static websites are the exact opposite of dynamic websites. They are non-changing and don’t offer any type of personalized experience.
While this appears to have easier design work, it doesn’t. See, each time you have to make updates to the layout, you have to go to each and every page to implement the change. And this done line-by-line.
It’s tedious work to make major changes to a site, which can make it more expensive to have your site redesigned or maintained.
With a dynamic website design, you can eliminate this problem. It’s much easier to maintain the code and easily track the changes you require.
Continuously Update Your Website
If you’re like most website owners, you want to keep up with the latest and greatest web technologies. This requires you to make continual updates to the design and layout.
It’s less time-consuming when you have a dynamic website design in place. This because you save global layouts into separate functions.
In turn, this enables you to re-touch the markup in one location and test the design across multiple pages. All you have to do is change a few lines of code for any specific function.
Connect with Customer On a Personal Level
Imagine being able to send an automated, yet heartwarming message to anyone visiting your site. Or present fresh content every time a visitor comes to your website.
Building a dynamic website design is about more than beating your competition. It’s about setting a foundation to build meaningful relationships with your customers and prospects.
If you only look at customers as a dollar sign, you’ll rub them the wrong way and send them off to another business.
About 90% of consumers find custom content useful. And 78% of businesses that use it are looking to build strong relationships with their customers.
Have an Expert Design Your Dynamic Website
Now that you understand the importance of dynamic website designs, it’s time to plan for a site makeover. Not using this amazing tool to draw in prospects and boost conversions is nonsensical.
If you want to stay ahead of the curve and maintain a competitive edge, then don’t waste another day. I’m Clayton Johnson and my team specializes in building beautiful, yet functional websites from scratch.
We also offer a host of other services, which can help put your new dynamic website on the map. This includes search engine optimization, press release campaigns, link building, and lead generation.
Contact us today to see how we can help grow your traffic and potentially boost your bottom line!
