Looks matter online. Every page on your web site should be created with an eye towards aesthetics and style. But design is about more than just the colors and logos on your website. In the words of Steve Jobs, “design
Category: Marketing
How to Rank Your Website Higher
The SEO industry is notoriously competitive and ranking for keywords can be exceptionally difficult. With the massive number of lead generation sites now ranking for local terms, thousands of local companies are struggling to bring in traffic. Fortunately, with proper
Being Small Can be an SEO Advantage
One of the biggest misunderstandings among digital marketing professionals is that small sites are in a difficult position because they can’t rank as highly as larger branded websites. While there is some truth to this, clearly sites with more backlinks
Online Marketing for Brand New Businesses
As an internet marketing professional, I’ve helped many different types of businesses develop an online presence. Quite a few of these businesses were already established before they decided to go online. They either had an existing brand or a physical
Mobile Best Practices & Smartphone SEO Tips
Did you know that mobile SEO benefits outrun those of desktop SEO? Mobile users now outnumber desktop users in the online market. Mobile-first search algorithms are taking over and Google keeps giving priority to mobile-friendly websites, resulting in plummeting rankings
How to Use Organic CTR to Improve Your Search Rankings
If you’re not on the first page of the search results, you’re practically invisible to most searchers. Organic traffic is a huge factor in your success online. Did you know one of the biggest influences on your organic traffic is
Advantages of Internet Marketing
Internet marketing is exciting, challenging, and confusing. Being an expert can make or break your Internet business career and yet many people who depend on Internet marketing don’t have a full grasp of the essentials involved in Internet marketing. In
Avoid “Content Amnesia”: How to Create Content Readers Remember
Your content should connect with your reader. Ideally, your target audience will see your content, read through it quickly and come away with new, actionable information they can use to improve their personal or professional lives. The problem is there’s
Quick Tips to Get the Most Out of Bing Ads
For the most part, clients are usually very receptive to most SEO strategies. But there’s one technique which always gets at least a little pushback: Bing ads. Generally, most people have a very poor impression of Bing. Isn’t Bing a
Online Marketing to Millennials
Marketing to young adults has always been important. Yet with the rise of millennials, it’s more important than ever before. These young adults spend more time online than any other age group. According to Crowdtap, the average millennial consumes almost