In a perfect world of SEO marketing, you’ll find one great tactic which will cause an endless stream of customers to flock to your brand site. Unfortunately, this one “magic bullet” never exists. I’ve seen too many sites fail because
Category: Marketing
5 Sales Email Strategies That Convert
How do you reach potential customers for your online business? Organic traffic helps your site connect with users interested in the types of products or services you offer. Social media effectively helps increase brand awareness and general buzz. But what
Voice Search & SEO: Everything You Need to Know
Internet marketing is an ever-changing business. Techniques which work today could be worthless tomorrow. We’ve gone from spamming keywords to crafting info-rich content. We’ve gone from a world where most searches were conducted on a desktop PC to one where
Increase Customers without Spending a Dime
Internet Marketing is different than every other type of marketing in one major aspect. Unlike marketing for TV, radio or print, Internet marketing isn’t as nearly as dependent on a big budget. Online advertising is definitely an effective tool. But
4 Terrible SEO Tactics that Small Businesses Still Use
Small businesses often fall prey to the worst SEO tactics of all because they rely on information from others. Most local companies don’t have the technical expertise that they would need to critically evaluate the work that their digital marketing agency
Brick and Mortar Digital Marketing
With the web, a large, successful company can be entirely virtual. But brick and mortar businesses will never go out of style. A brick and mortar business often has an entire system of offline promotion. Some business owners don’t put
Say Cheese! Seven Ways to Instagram Marketing Success
In just six years, Instagram has grown to over 300 million active users and more are joining every day. There’s a massive demand for image-based content. Image sharing is no longer just between friends. Major brands, celebrities and other influencers
The Power of Buyer Personas
Search engine optimization is designed to attract as much traffic as possible. Sometimes we get so focused on the large numbers that we forget to look at the smaller picture. But remember: Each customer is a person with unique wants
Do Chatbots Help or Hurt Homepage SEO?
Looking for ways to improve your homepage SEO? Thinking about an adding a chatbot to your website? If you’ve been online at all in the past few years, you’ve likely encountered a chatbot popping up on your screen when visiting
Top 10 Web Design Principles Every Designer Should Follow
There’s a lot of value in a good website. This why the web design industry is worth over twenty billion dollars. But if you don’t understand modern web design principles, you can’t take advantage of quality design. This because a