With the web, a large, successful company can be entirely virtual. But brick and mortar businesses will never go out of style. A brick and mortar business often has an entire system of offline promotion. Some business owners don’t put
Category: SEO
The Power of Buyer Personas
Search engine optimization is designed to attract as much traffic as possible. Sometimes we get so focused on the large numbers that we forget to look at the smaller picture. But remember: Each customer is a person with unique wants
Using Long Form Content to Boost Your SEO
Killer content is a major factor in a successful SEO campaign. But not all content is the same. You want to craft pages and blogs posts which engage, inform and connect with readers. Increasingly, you want this content to be
How Should Internal Links Be Used and Are They Important?
With all the talk about inbound links, it’s easy to forget about the importance of on-page SEO and how it cannot only help you to rank but can be more important than link building. Especially for larger websites that have
Being Small Can be an SEO Advantage
One of the biggest misunderstandings among digital marketing professionals is that small sites are in a difficult position because they can’t rank as highly as larger branded websites. While there is some truth to this, clearly sites with more backlinks
Mobile Best Practices & Smartphone SEO Tips
Did you know that mobile SEO benefits outrun those of desktop SEO? Mobile users now outnumber desktop users in the online market. Mobile-first search algorithms are taking over and Google keeps giving priority to mobile-friendly websites, resulting in plummeting rankings
How to Use Organic CTR to Improve Your Search Rankings
If you’re not on the first page of the search results, you’re practically invisible to most searchers. Organic traffic is a huge factor in your success online. Did you know one of the biggest influences on your organic traffic is
Avoid “Content Amnesia”: How to Create Content Readers Remember
Your content should connect with your reader. Ideally, your target audience will see your content, read through it quickly and come away with new, actionable information they can use to improve their personal or professional lives. The problem is there’s
10 Must-Have Plugins for Your WordPress Design Blog
WordPress is used by bloggers and content managers everywhere. It’s particularly popular amongst the web design blogging scene, mainly for it’s ease of use and it’s massive library of plugins that extend the functionality far beyond what the bare bones
Quick Tips to Get the Most Out of Bing Ads
For the most part, clients are usually very receptive to most SEO strategies. But there’s one technique which always gets at least a little pushback: Bing ads. Generally, most people have a very poor impression of Bing. Isn’t Bing a