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Category: SEO

Brick and Mortar Digital Marketing

Posted on September 5, 2017 by Phil

With the web, a large, successful company can be entirely virtual. But brick and mortar businesses will never go out of style. A brick and mortar business often has an entire system of offline promotion. Some business owners don’t put

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Posted in Content, eCommerce, Marketing, SEO

The Power of Buyer Personas

Posted on August 31, 2017 by Phil

Search engine optimization is designed to attract as much traffic as possible. Sometimes we get so focused on the large numbers that we forget to look at the smaller picture. But remember: Each customer is a person with unique wants

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Posted in Blog, Content, eCommerce, Marketing, SEO, Web Design

Using Long Form Content to Boost Your SEO

Posted on August 23, 2017 by Phil

Killer content is a major factor in a successful SEO campaign. But not all content is the same. You want to craft pages and blogs posts which engage, inform and connect with readers. Increasingly, you want this content to be

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Posted in Content, SEO

How Should Internal Links Be Used and Are They Important?

Posted on July 30, 2017 by Phil

With all the talk about inbound links, it’s easy to forget about the importance of on-page SEO and how it cannot only help you to rank but can be more important than link building. Especially for larger websites that have

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Posted in Content, eCommerce, SEO

Being Small Can be an SEO Advantage

Posted on July 24, 2017 by Phil

One of the biggest misunderstandings among digital marketing professionals is that small sites are in a difficult position because they can’t rank as highly as larger branded websites. While there is some truth to this, clearly sites with more backlinks

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Posted in Marketing, SEO

Mobile Best Practices & Smartphone SEO Tips

Posted on July 22, 2017 by Phil

Did you know that mobile SEO benefits outrun those of desktop SEO? Mobile users now outnumber desktop users in the online market. Mobile-first search algorithms are taking over and Google keeps giving priority to mobile-friendly websites, resulting in plummeting rankings

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Posted in Marketing, SEO

How to Use Organic CTR to Improve Your Search Rankings

Posted on July 19, 2017 by Phil

If you’re not on the first page of the search results, you’re practically invisible to most searchers. Organic traffic is a huge factor in your success online. Did you know one of the biggest influences on your organic traffic is

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Posted in Marketing, SEO

Avoid “Content Amnesia”: How to Create Content Readers Remember

Posted on July 18, 2017 by Phil

Your content should connect with your reader. Ideally, your target audience will see your content, read through it quickly and come away with new, actionable information they can use to improve their personal or professional lives. The problem is there’s

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Posted in Content, Marketing, SEO

10 Must-Have Plugins for Your WordPress Design Blog

Posted on July 16, 2017 by Phil

WordPress is used by bloggers and content managers everywhere. It’s particularly popular amongst the web design blogging scene, mainly for it’s ease of use and it’s massive library of plugins that extend the functionality far beyond what the bare bones

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Posted in Content, SEO, Web Design

Quick Tips to Get the Most Out of Bing Ads

Posted on July 9, 2017 by Phil

For the most part, clients are usually very receptive to most SEO strategies. But there’s one technique which always gets at least a little pushback: Bing ads. Generally, most people have a very poor impression of Bing. Isn’t Bing a

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Posted in eCommerce, Marketing, SEO

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