Having a website is a vital part of today’s business world. However, apart from having an online presence, there are numerous factors to be considered. Simply having a website is not enough to attract customers to it. This particularly important
Category: Featured
Your Marketing Clients are “The Office” Characters
If you have worked in an agency, you understand that juggling different types of clients can be stressful. All clients have different personalities, needs, strategies, budgets, preferred channels and styles of communication. Struggling to manage all of these clients can
The Choice is Voice
OK, Google Alexa play… Hey Siri? Sound familiar? Unless you’ve been living under a very large rock — I take that back; even if you have been living under a very large rock — you undoubtedly know what I’m about
Systemizing Your Digital Marketing Agency
There are plenty of reasons to hit the nail on the head when it comes to the systems and processes of your agency. Systemizing your agency can be a difficult task — and if done poorly, it can negatively impact
Ideal Blog Post Length
At one point in time or another, articles written with SEO in mind could rank on the first page with the right title, keyword density, and backlinks (regardless of length). That was until Google’s Panda update starting penalizing publishers for
How We Put Our Email List on Autopilot
When it comes to people opting into your email list, you pretty much have one chance. The unsubscribe button isn’t bigger than the subscribe button, but one bad experience and it’ll get clicked quick. Email inboxes are cluttered enough with
Link Building Guide 2020
Building links is essential for ranking on Google. This has been the case for a while, and it still rings true today. Ranking on the search engines means understanding and building links the right way. What is the right way?
How to Get Leads for Your Agency
Getting leads for your agency can be tricky business. Hell, getting leads for any company can be a tricky business. If we put together a list of things we’ve tried, well, it would fill the pages of a rather long
Five Email Marketing Trends to Pay Attention to in 2020
A funny thing happens today when you talk about email. People, specifically younger ones, may begin staring blankly, as though email is a relic of the past. Maybe it’s because, in some peoples’ minds, social media has become the end-all
LinkedIn Marketing: A Guide to Optimizing Your Business Presence
LinkedIn is one of the most important B2B marketing platforms available. According to the LinkedIn marketing blog, 80 percent of B2B social media leads are established through the site. With robust sponsored content options and resources that increase your visibility