LinkedIn is one of the most important B2B marketing platforms available. According to the LinkedIn marketing blog, 80 percent of B2B social media leads are established through the site. With robust sponsored content options and resources that increase your visibility
The Internet has come a long way as people are using it to connect with friends, family, and use it to find information online. It’s our most influential source of information and it’s critical for the business to be well
One of the most attractive things in a business is an effective, scalable marketing channel. Truthfully, it’s not nearly as easy as it sounds. Exploring whether or not a channel can work for you takes work – a lot of
The Psychology of Color: How to Use Colors to Increase Conversion Rate – Colors can influence everyone. Find out how the psychology of colors can help boost your conversion rate. Now, I find this one really interesting and insightful as well.
Reputation was once described to me as what people say about you when you’re not around. The problem with this description is it implies that your reputation is determined by other people and what they say. But thisn’t true, actually. A more
Having the perfect local landing page for your small business can provide you with a strategic marketing boost over the competition. To quickly review, the landing page basically guides your target consumers to the desired result. These results tend to
Amy Porterfield from amyporterfield.com Bio: Amy is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. She helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online marketing efforts. @amyporterfield
SEO & PPC Are Like Milk and Cookies Most of those who are trying to get quick results usually lean towards spending their budget on a PPC campaign where ads appear on top, to the right and at the bottom
Whether you are an online-only business, a brick and mortar business — or a business that operates both online and offline—branding yourself in the digital ecosystem is a must. The internet is not only the modern-day phonebook but is often
With the Google rules frequently changing, it can have a major impact on your company’s rankings. Did you know the overall user experience can impact your SEO? It is important to focus on creating a site that is not only