Anyone can do a podcast. After all, it’s just nothing but an audio content, right?
Well, if that’s your take on podcasts, then you’re getting it all wrong. Don’t be surprised when you create hundreds of podcasts that no one listens.
Over 50 percent of U.S. homes are podcast fans. So, it helps to get creative if you want to pique the interest of thousands of listeners. Whether it’s educational, marketing or instructional podcast, it’s always great if you make it fun and informative.
In this post, we’re going to share some podcast ideas for creating audio content that people will actually listen.
Read on to learn more.
1. Identify and Stick to Your Niche
Like blogging, podcasting also boasts millions of episodes of podcasts. This means that it will be pointless for you to create audio content on just about any topic. Listeners will fail to understand your direction and purpose.
It helps to choose something you’re passionate about, especially if you’re using it for online marketing. This allows you to set yourself as a resourceful source of information on a particular topic. When creating your content, remember to stick to one subject to the end.
2. Know Your Audience
Once you have defined your niche, you want to know your potential listeners. What are their interests and needs? What questions do they have? Also, take the time to interact with them on social media and other platforms if possible.
Understanding your target audience allows you to create content that’s relatable and actionable. Typically, it’s let you understand how to use different tones, humor, and pieces of information as defined by your audience. The more you learn them, the better.
3. Keep them Precise
When it comes to content consumption, people are usually eager to get whatever they want in as little time as possible. Some people barely complete a movie trailer, so you don’t expect them to listen to an hour or more of podcast ramblings.
Instead, focus on keeping them short, at least 10 to 15 minutes. This allows you to take advantage of the average attention span to pass across your message. If your podcast is long, you can cut it into consumable and informative episodes.
4. Be Consistent
When targeting to amass a following of listeners, the last thing you want is being inconsistent. This will easily cost you the few people who are already listening to your podcasts. Also, never skip an episode if you want to ensure a constant stream of online revenue.
Experts recommend creating a schedule and sticking to it. For example, you can create a weekly schedule whereby you release a new episode on a particular day and time. Your release time and day should always be fixed.
5. Promote Your Podcasts
Much time and resources go into creating podcasts, so releasing them shouldn’t be the end of your lane. Syndicate the to Facebook, Twitter, YouTube, and iTunes. Create a social media schedule as posts there tend to be fleeting all day.
You can also repost your podcasts several times a week. Ensure you have a YouTube channel and all your podcasts are optimized for search. In this case, you will need to find terms that people use to search for your content type.
Podcast Ideas – The Takeaway
It’s possible to build a successful and popular podcast that connects with your listeners. With these podcast ideas, you can get quality equipment and plan your content creation.
Making your own podcasts can be fun and rewarding. They allow you to engage and interact with your audience on a whole new level. Don’t be hesitant to ask for feedback and reviews if necessary.
Do you have any ideas on creating podcasts? Feel free to share them in the comments.
