It’s easy to mess up as a designer, and it’s important to recognize and stay away from the mistakes that will make your life harder. Today we’re going to study 10 blunders that are common in and specific to designers so that you can keep an eye out for them in your life and avoid learning the lesson the hard way.
These don’t design principles like “always make a clear call to action”, they are the business and life choices that can make or break your career. Here’s what you don’t do:
1. Ignoring Passive Income Opportunities
As long as you are working with hours spent x $ per hour = income formula, you’ll be limited in what you can achieve and what you can earn. We all have only 24 hours per day, so locking yourself into a situation where the money you make depends on the hours you spend can open the door for stress and problems. What if you want to take a vacation? Or worse, what if you or a family member has to spend time in a hospital?
A better way is to look for opportunities where you can make an initial time investment and then have income that isn’t dependent on the number of hours you spend. Business people call this ‘leverage’. Examples of gaining leverage could be selling stock & photos, producing an e-book, or selling t-shirts. If you’d like to read more about this, try reading Webitect’s earlier post on Passive Income for Freelancers. I also highly recommend The Unlimited Freelancer by Mason Hipp and James Chartrand, which has some excellent coverage of leverage and it’s importance.
2. Being Content with Your Current Skills/Knowledge
You should never ever become complacent in your knowledge because everyone has more to learn. Wise men like Socrates and Isaac Newton all seem to come to the same conclusion – that even they know very little.
So don’t be content with your knowledge – look for more. In the world of the internet, especially, the speed of change is so fast that it’s vital to keep learning and growing. It’s just part of the job. Try learning jQuery, or getting a book on advanced Photoshop painting. Learning is fun, so why stop? Later this week, we’ll be exploring this topic more with a post on how to expand your horizons as a designer, so stay tuned!
3. Consuming instead of Producing
We as designers have to be careful not to fall into a trap of admiring others’ work too much and not using enough of our own creativity. Design galleries and inspiration posts are great -don’t get me wrong- but it’s easy to let them become too much of a focus. We can say, “Oh, man, that is terrific!” and “Wow! Look at her creativity!” But what about you? Are you out there, contributing to the community, designing the stuff that everyone else can admire?
Again, there’s nothing wrong with getting inspiration, but make sure that you aren’t letting it replace your own creative production. It’s the producers, not the consumers, that make it to the top.
4. Lacking an Understanding of Code and SEO
Designers often have an aversion to code. After all, why should we worry about the technical stuff when our talent is in art? Shouldn’t we stick to what we do best?
Well, yes and no. It’s true that you shouldn’t feel pressured into doing something you don’t enjoy. On the other hand, having at least a fundamental knowledge of development will make you easier to work with, make your designs work better (remember, the design is for solving problems, not looking pretty), and if you do hire a developer you’ll be better able to judge the quality of his/her work.
6. Spending Too Much Time on Social Media
Again, I’m not telling you social media is bad, by any means – it’s a wonderful tool when used correctly. That’s the key, though – use it as a tool. I’m sure we are all familiar with how quickly twitter and Facebook can eat up our time, so let’s just resolve to use it the right way. Get the right tools, be efficient, and use social media to realize your goals, not take over your life 🙂
7. Doing Just What You Have To
Productivity expert Brian Tracy recommends that when you’re finished working for the day, you should spend just 5 more minutes to complete one more task, resulting in hours of extra accomplishments. The same principle applies to web design. When you think you’re finished with a design, go back through and see if you can make any little changes that will give it some extra shine.
You’ll be amazed at the difference that “a little bit more” makes. Of course, you shouldn’t be obsessive about it, but do look for opportunities to give you work some extra excellence. Sometimes that’s all the difference between the design that rests quietly in its place and the design that hits the galleries.
8. Disregarding Your Health
Most of us are still young, and our health is often the furthest thing from our minds. One of the marks of a wise person, though, is that they think about how their decisions will affect them in the future rather than just right now.
I think you’ll be surprised at the difference that you can make even with small things like sticking to a healthful sleep cycle, getting some fresh air each day, drinking water instead of soda, or making your office greener and more ergonomic. You are the biggest investment you have, so take care of yourself!
9. Not Connecting
You can’t make money or achieve anything all by yourself, and why would you want to? True success can only come by connecting with others. Build a community, be friendly, get to know other designers. There is a lot of opportunity for connecting with others, and the most successful people are the ones who take advantage of it.
10. Underestimating Yourself
This one is probably the most important on your list – don’t do it. Right-brainers, especially, tend to be very hard on themselves. Please don’t. Take a good, honest look at your work. You’ll probably realize it’s much better than you’ve been giving yourself credit for.
The reason why this so important is that your opinion of your own skills will affect your actual work and others’ perceptions of you. Be confident and act like you’re worth it and clients will treat you that way.
I’d encourage you to make a commitment to check yourself every now and then to see if you’ve been making mistakes in your design career. Did you know that airplanes in flight are off-course 90% of the time? It’s the constant correction by the pilot that brings them safely to their destination, and it’s the same way with our paths as designers. Here are some more ideas of what kind of mistakes to avoid: