Creating a website is one thing, outsmarting your competition is another. A lot of people think once they have a website, they’ll get the results without much effort. That’s not true. You need to strategize and implement a few things for your website to stand out. Let’s look at proven ways that will help you create an impactful business website.
1. Create a Unique Identity
One of the key things that will help you stand out is having a unique and impressionable identity. As a business owner, you need to create a brand identity that communicates your values, aspirations, and goals. Don’t copy or re-purpose another brand’s identity. Create a distinct and strategic brand identity – logos, fonts, images – that marks you out as being truly unique. Let your identity reflect everywhere from your website to your social media.
2. Be Search Engine Friendly
If you’re creating a new website, you need to ensure that it’s designed and developed with SEO in mind. Having an SEO-ready or friendly website is a big plus as far as site visibility and ranking is concerned. On-page and off-page SEO will help you pull in the right traffic and dominate SERPs in local search. Simple things such as creating meta descriptions, adding XML sitemaps, adding SEO titles, and using targeted keywords will help you stay ahead of your competition.
3. Deliver the Best User Experience
Usability is a key element in web design. Visitors expect your website to behave in a specific way and to deliver a consistent browsing experience. For your website to have the greatest impact, it must deliver the best user experience. You need to design your website in a way that makes it easy to navigate quickly and intuitively. For instance, menus should be easy to open while forms easy to fill.
4. Get Your Right Message
What use is a website if doesn’t communicate or engage the audience? You need to get the right message and talk to your audience in the language they understand best. That means you have to segment your audience to find out what really ticks with them. Make sure that you get the tone and voice right so that your message can be more impact than your competitors.
5. Create Great Content
You’ve heard the hackneyed phrase, “Content is King.” Yes, content lies at the heart of successful websites. Take time to plan and create an editorial calendar that will underpin your content marketing efforts. Create well-thought-out and compelling posts, provide valuable resources such as downloadable guides, create insightful webinars, and provide useful video guides where necessary. When you supply your audience with valuable information, they will be better informed and attracted to your brand since they will be getting value from you than your competitors.
6. Make Your Website Mobile-friendly
The world is going mobile. More and more people are using smartphones to access the internet. 72% of consumers expect businesses to have mobile-friendly sites. What’s the point? Having a cross-browser compatible website will allow you to deliver relevant and prioritized information to your audience. Plus, you won’t need a desktop and mobile website. Just one responsive website will cater to the needs of them all.
Make sure your website has what it takes to compete in the ever-increasing online marketplace with help from the expert designers and developers at The Guerrilla Agency. We provide you with all the tools you need to transform your website into something both you and your customers will love. Call us today for your free web design consultation, and discover how we can put your brand capture customers like never before.