You might think you can save by doing all your SEO work in-house. But there are definite advantages to SEO outsourcing, some you may not know. Keep reading!
Looking to save time and money on your SEO efforts?
It may seem like it would be better to do all of your SEO in-house. However, the truth isn’t so simple.
There are some definite advantages to SEO outsourcing. Outsourcing may save you time and money in some ways you don’t realize.
Keep reading to learn about the 10 unexpected ways SEO outsourcing can save you time and money.
1. Specialized Knowledge and Expertise
An SEO expert will have the specialized knowledge you need to maximize the impact of your SEO experts.
SEO best practices change rapidly. Each time Google has released many algorithm updates over the years which has had major effects on the way SEO works.
A business owner or an employee with a lot of other responsibilities can find it hard to stay on top all of the latest updates. An SEO expert or agency makes it their job to keep up with best practices and will be very knowledgeable on current trends.
This specialized knowledge will allow an SEO professional to accomplish tasks and achieve results much faster than an inexperienced staff member.
2. Access to Advanced Tools
Not only will an SEO agency have more expertise when it comes to SEO practices, but they will also have access to specialized SEO tools. They will also know how to use them.
Keyword tools and competitor research exist to make SEO easier, but they do have a learning curve. Some tools are free, but many of the best tools cost a lot of money and will require a one-time purchase or even a recurring monthly fee.
Since an outsourced SEO agency works with so many businesses and does SEO work so frequently, they will already have many of these tools at hand. They will also know these tools inside and out.
Hiring an SEO expert who is already experienced with these tools can save you a lot of time and money. On the other hand, if you are doing SEO work in-house, you will have to pay for these tools on your own and take additional time learning how to use them.
3. No Need to Add Additional Full-Time Staff
It can cost a lot of money and effort to train a new employee. Outsourcing SEO can save you a lot of time and money. Your human resources department won’t have to go through the trouble of adding an additional employee.
Training a new employee won’t be necessary. You also won’t have to worry about setting up a desk, buying new office equipment, or making additional purchases to accommodate your new employee.
In addition, you will save a lot of money since you will not need to add an another salary to the payroll.
4. Free Up In-House Employees
If you were to have current in-house employees work on the SEO for your business, then time would be taken away from more important tasks.
Your employees may already have other important tasks to accomplish. If they have to do perform SEO work in addition to their other duties, they may be much more distracted. They will not have to split their time between too many tasks and it may take longer to get any single job done.
By outsourcing your SEO you can keep in-house employees free to focus on their usual tasks.
5. Link Building Strategy
Having a good backlink strategy is important when it comes to optimizing your SEO. Link building can take a lot of time and effort, especially if you haven’t done it before.
An SEO expert will know the best way to get quality backlinks to your site, which will boost your ranking in SEO. They may already know other website owners who would be interested in exchanging a relevant link with your own website.
By working with an SEO agent or expert who already knows how to do link building the right way, you will be able to avoid a lot of trial and error that may occur from doing it on your own.
Trusted SEO professionals are very results-oriented. They know exactly how to achieve the goals that you want and they know how to identify and monitor the right metrics. They also know how to set goals that are achievable.
A new SEO employee or someone who is not experienced in SEO may simply write numerous blog posts or add social media posts without a clear outcome in mind. They may not know how to monitor data or which metrics to pay attention to.
An expert who knows how to achieve results will avoid spinning their wheels and help results come faster for your business.
7. Time-Consuming Social Media
Many businesses know that social media marketing is important. However, it still takes time to manage. There are multiple social media networks out there and it can be hard to devote the right amount of time to each one.
A full-service SEO outsourcing agency can also help you with social media and know exactly how to distribute information among each social media channel.
There are advantages and disadvantages to having members of your team manage social media accounts, but it can save a lot of time and energy to outsource it instead.
An SEO agency can help to make social media channels run smoothly without sucking too much time or energy out of an in-house employee.
8. Detailed Reports
A great thing about SEO outsourcing is that many agencies will make reporting their results a top priority. You will be able to see reports of what they are doing and to what extent it is working.
These SEO reports will show you everything you need to know in a concise way. You can see how the efforts are paying off or where you may need to improve your SEO.
How much progress are you making? How can you take your website to the next level?
Reports will show you everything you need to know to improve your results, boost your SEO, and get more potential customers to your website.
9. Scalability of SEO Outsourcing
Any amount of SEO you’re able to do or hire out can be a big help. If you are a small business and don’t have much money to spend on SEO, you can still achieve results.
However, if you find that your business is growing fast or that your SEO efforts are really paying off, you can easily increase your budget and pay for just what you need.
SEO is very scalable and compared to hiring a new employee it can be a wonderful alternative. If you want to push your SEO strategy for a while or if you want to slow it down for a couple of months, it can be very simple to do.
10. More Time For Customers
One of the best things about outsourcing SEO or any aspect of your business is that you will have more time to build strong customer relationships.
It’s important to give your customers the attention they deserve. If you are busy on your computer all day working on SEO you may not be able to devote the time to build those relationships that can help your business succeed.
In the long run, customer relationships can matter a lot. Finding more time to interact with your customers can be a big part of helping your business grow.
You might think that you’re making the best choice by doing all of your SEO work in-house, but it may be a huge mistake.
Make sure to weigh the costs versus the benefits and know all of the uncommon and hidden costs you may face by doing SEO on your own. SEO outsourcing may just be the best choice for your business after all.
Looking for help with your SEO strategy? Contact us today to find out more about what we can do for you and your business.